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Your Guide to Healthcare Analytics with Consumer Data

Heidi WestMarch 28, 2018

Data holds the potential to help transform the U.S. healthcare system as it transitions to value-based care.  For example, the social determinants of health (the conditions in the environments where we live, learn, work, and play) can help providers to understand and predict patient behaviors.  However, according to PwC, “Seventy-eight percent of provider executives say they lack the data to identify patients’ social needs. While clinicians routinely gather standard demographic information in their electronic health records (EHRs), social and lifestyle information—beyond tobacco and alcohol use—is spottier.”

Where can you obtain consumer data and insights to drive your healthcare initiatives in 2018?

Our newly published eBook is a good place to start. “Enhance Healthcare Analytics with Consumer Data: Opportunities for Using Geographic, Lifestyle and Behavioral Data to Improve Population Health” is a comprehensive guide for healthcare analytics leaders and professionals that includes:

  • Key industry trends changing the healthcare landscape
  • The fundamentals of consumer data
  • FAQs for getting started with consumer data and healthcare analytics
  • How to use consumer data to solve key use cases, such as reducing patient readmission rates and improving community health needs assessments
  • Best practices and recommendations for incorporating consumer data into a healthcare organization

Currently, clinical and claims data are the primary inputs into healthcare analytics models. But in a new era of value-based care where healthcare organizations are measured on healthiness of their patients, they need to expand beyond traditional datasets and leverage demographic, lifestyle and behavioral data to better understand and predict patient health. Providers can advance their analytics by leaps and bounds by using consumer data to improve analytic models that measure the quality of patient care.

Download our new eBook to learn how to deliver a better patient experience using consumer insights and social determinants of health.