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Reach premium audiences around the globe and deliver experiences that matter with Acxiom data.
Predictive Audiences
Delivering Likely Affinities, Preferences and Unique Behaviors
Robust predictive audiences from Acxiom include Audience Propensities, Partner Audiences and automated look-alike modeling capabilities. These ready-to-use predictive analytics enable you to truly understand and engage with your customer.
Predict likely brand affinity, preferences, and behavior
From brand affinity and product-level purchasing to omnichannel content consumption, Acxiom predictive audiences use probabilistic data to help brands fine-tune their people-based engagements.
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Acxiom Audience Propensities
More than 3,500 indicators accurately predict brand affinity, preferences and behavior. Act immediately as models require little configuration.
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Unique Partner Audiences
Partner Audiences provide unique behavioral and attitudinal indicators that meet requirements for ethical data use.
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Automated Look-alike Modeling
Build a customer model based on first party data with Acxiom’s logistic regression modeling service – typical turnaround is ten days.
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Predictive Audiences in Action
One automaker used Audience Propensities to develop highly targeted audience segments and drive 4x the CTR on Facebook.
