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Reach premium audiences around the globe and deliver experiences that matter with Acxiom data.
Robust predictive audiences from Acxiom include Audience Propensities, Partner Audiences and automated look-alike modeling capabilities. These ready-to-use predictive analytics enable you to truly understand and engage with your customer.
From brand affinity and product-level purchasing to omnichannel content consumption, Acxiom predictive audiences use probabilistic data to help brands fine-tune their people-based engagements.
More than 3,500 indicators accurately predict brand affinity, preferences and behavior. Act immediately as models require little configuration.
Partner Audiences provide unique behavioral and attitudinal indicators that meet requirements for ethical data use.
Build a customer model based on first party data with Acxiom’s logistic regression modeling service – typical turnaround is ten days.
One automaker used Audience Propensities to develop highly targeted audience segments and drive 4x the CTR on Facebook.
Reach premium audiences around the globe and deliver experiences that matter with Acxiom data.
Acxiom Audience Propensities® are market-leading behavioral and attitudinal indicators based on known, actionable information tied to shopping intent, attitudinal data, media and behavior. These indicators accurately predict brand affinity and preferences, in-market interests and timing, and media viewing habits to fuel powerful experiences and engagement.
From vehicle telemetrics to grocery purchase patterns to location data, partner audiences deliver unique and privacy compliant nuggets of information to help advertisers reach finely-tuned market segments. Listen as Linda Harrison discusses the ins and outs of partner audiences.
Researchers estimate 32 million Americans have food allergies. Audience data is available for practically every one of these niche dietary consumer segments. Reaching these segments can build and strengthen a very loyal customer base.
Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.
Partner Audiences provide uniquely insightful behavioral and attitudinal indicators developed in partnership with select data providers who meet requirements for ethical data use.
Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.
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