300+ Automotive industry propensities
Includes brand affinities, accessories, and packages.
Audience Propensities
Acxiom’s Audience Propensities® Provide Unique Behavioral Insights
More than 3,500 market-leading indicators accurately predict brand affinity, preferences, and behavior. Behavioral and attitudinal indicators are created based on known, actionable information and tied to shopping intent, attitudinal data, media behavior, and more. Advanced analytics accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.
Acxiom Audience Propensities Include
-
-
500+ CPG propensities
Includes consumable food & beverage preferences, pet products, and beauty supplies.
-
200+ Insurance propensities
Includes brand preference for auto, property, life and health, and channel propensities.
-
200+ Investment Services attributes
Includes assets, retirement savings, and affinity for investing.
-
900+ Retail propensities
Includes purchase behavior, shopping propensities, and brand affinities.
-
150+ Technology category propensities
Includes mobile wallet interests, consumer electronics brand affinities, wearables attitudes and behavior and media usage.
With Acxiom Audience Propensities, marketers can:
Accurately predict brand affinity and preferences
Act immediately as models require little configuration
Fuel more personalized engagement based on actionable insights
