Animal Loving Audiences
In 1988, 56% of American households included one or more pets. As of 2022 that number had jumped to 70%. Pet industry spending in the United States continues to climb and reached $123 billion in 2021, up 27% in just two years from 2019’s $97 billion1. Acxiom can connect you to audiences that are passionate about their pets.
Pet-Loving Millennials
Millennials have now overtaken Baby Boomers as the biggest pet-owning generation. Sitting at 32% for pet owners, they often consider their pets a part of the family. With Millennials, dog ownership is the main reason a third buy their first home.2 Acxiom can help you reach this segment of the pet passionate population.
Dog Lovers
From dog food to dog costumes, the average American dog owner spends $1480 per year on their four-legged friends. Collectively, dog owners far outpace spending compared to any other pet. Acxiom can deliver these high-value, canine-loving consumer audiences.
Cat Connections
Americans are crazy about cats and spend an average of $902 per year to care for a feline family member. Acxiom can deliver “purrrfect” audiences of likely cat owners for your marketing needs.
Exotic Pet Owners
Hamsters, rabbits, and snakes—oh my! Exotic pets continue to be popular, and perhaps surprisingly, small mammals like gerbils, hamsters and guinea pigs are some of the most spoiled. Bird lovers, fish lovers, snake lovers, you name it—Acxiom delivers these audiences that own or have shown an interest in owning a more exotic animal.
Equestrian Keepers
Owning and caring for a horse is a real commitment. People likely to own a horse may also have unique spending needs and resources. Additionally, many lifestyle assumptions can be made of those who own a horse, such as a likelihood to live in a more rural area, drive a truck or spend a considerable amount of time outdoors.
Pet Purchasing Patterns
Need to reach pet lovers who share specific buying habits? Acxiom can segment audiences to connect you with those who likely shop for pet-related items online, at big-box stores, discount stores, etc.
Costumed Critters
Halloween is not just for humans anymore. Of those who celebrate, 18 percent will dress their pets in costumes and spend an estimated $490 million3 doing so. Acxiom can provide an audience of households most likely to dress their four-legged pumpkins.