Customer Acquisition
Identify top prospects and streamline acquisition efforts
Identify qualified and responsive prospects by leveraging your customer data combined with third-party data.
Leverage the latest predictive analytics, custom modeling, machine learning and segmentation techniques by engaging skilled data scientists to support all of your customer journey analytics needs. Our data science expertise spans a broad array of advanced analytic methods and approaches, specifically designed to deliver actionable results that drive business impact.
Acxiom’s highly specialized strategy consultants and data scientists focus on the creative use of advanced analytic techniques, machine learning, artificial intelligence and data-driven strategies to solve a broad suite of business challenges across the entire marketing ecosystem.
Identify qualified and responsive prospects by leveraging your customer data combined with third-party data.
Increase customer lifetime value by identifying which next best offer aligns with each customer’s needs and preferences.
Identify high-value customers likely to attrit and pinpoint early behavioral indicators of attrition with which to align preventative efforts.
Measure the incremental effectiveness of your addressable media spend and model optimal future spend.
Identify the potential value of each customer and focus efforts to confirm brand loyalty to increase their spend.
Understand how media and other drivers impact each step of the customer journey and how the steps interplay.
Engage Acxiom’s data strategists and data scientists to supercharge your data-driven marketing efforts today.
Measurement is top of mind for marketers, but it’s not one of their top capabilities.
Let’s start with a stat which should warm the cockles of any weary data marketer’s heart.
Digital advertisers send digital campaigns to audiences across a complex combination of marketing channels.
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