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Multi-Touch Attribution Modeling

Attribute & Optimize Your Addressable Media Spend

Measure the incremental effectiveness of your addressable media spend and optimize future spend decisions to maximize ROI and ROAS. Acxiom delivers analytics and closed-loop, incremental measurement services that provide actionable insights to fuel people-based marketing across the full customer lifecycle.

Multi-Touch Attribution Modeling Multi-Touch Attribution Modeling

Measure the Impact of Your Addressable Media Spend

Better understand which addressable media, digital and offline channel mix and inbound and outbound touchpoints most effectively increase the return on your marketing investment. Leverage multi-touch attribution modeling to measure and assign credit to all touchpoints and interactions that influence a prospect or customer along the path to conversion.

Independent Campaign Measurement

Why Brands Should Invest in Independent Campaign Measurement

Understand the importance of going beyond the free reporting and analytics provided by publishers and platforms to gain a complete and unbiased picture of your customers.

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By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.

Mutli-Touch Attribution Resources from Acxiom