Measure the incremental effectiveness of your addressable media spend and optimize future spend decisions to maximize ROI and ROAS. Acxiom delivers analytics and closed-loop, incremental measurement services that provide actionable insights to fuel people-based marketing across the full customer lifecycle.
Better understand which addressable media, digital and offline channel mix and inbound and outbound touchpoints most effectively increase the return on your marketing investment. Leverage multi-touch attribution modeling to measure and assign credit to all touchpoints and interactions that influence a prospect or customer along the path to conversion.
Determine the unique impact of your addressable marketing for each channel.
Optimize your multi-channel addressable campaigns at the segment level.
Discover opportunities to safely reduce media spend and more effectively allocate marketing dollars.
Leverage machine learning simulations to evaluate what-if scenarios for better planning.
Understand the importance of going beyond the free reporting and analytics provided by publishers and platforms to gain a complete and unbiased picture of your customers.
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By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.
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