Accurate, unbiased approach you can trust
Accurately and unbiasedly measure incremental lift of omnichannel campaign performance on sales.
Marketers are continually challenged with accurately measuring the impact of their marketing dollars and quantifying true ROI and ROAS. Acxiom’s unbiased, closed-loop market campaign measurement offerings identify the incremental impact of digital and offline campaigns to improve marketing performance.
As a neutral, third-party measurement analytics provider, Acxiom supports brands with a full suite of cross-channel campaign measurement services that span offline and digital campaigns including addressable TV for better planning and overall marketing performance.
Accurately and unbiasedly measure incremental lift of omnichannel campaign performance on sales.
Consistent campaign measurement of performance across all platforms / publishers or channels.
Measure the exact number of individuals who were exposed to the message during a campaign by segment and conversion.
Understand audience portraits by publisher, impressions, demographic and segment.
Understand the importance of going beyond the free reporting and analytics provided by publishers and platforms to gain a complete and unbiased picture of their customers.
DownloadBy delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.
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