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Global Data Ethics & Privacy

Leading Data Privacy Experts in Marketing and Advertising

Acxiom’s Global Data Ethics & Privacy Program makes the creative and innovative use of data for marketing and advertising sustainable. By fostering, promoting and enabling an ethical and responsible data-use culture, Acxiom helps brands use data to know their customers and make marketing relevant.

Global Data Ethics & Privacy Global Data Ethics & Privacy

Key Benefits

  • Compliance and Data Ethics Are in Our DNA

    Embracing a privacy-by-design approach that’s tightly integrated across our entire solutions portfolio.

  • We Make Data Ethics and Privacy Relevant for Marketers

    Creating timely briefs, best practices and thought leadership to help the market understand potential impact and recommended actions to make ready.

  • We Offer Services to Help Brands Prepare & Stay Compliant

    Providing a flexible suite of services to support brands with education, assessment and compliance.

  • We Help Shape Balanced and Effective Policy

    Employing Think Tank tactics and strategies to promote the positive impact ethical data use delivers to both consumers and the industry.

Data Ethics in the Digital Age

Consumers share data with companies they trust. To succeed in a data-driven world, companies need to build trust by implementing ethical practices for data collection and use.

Data Ethics in the Digital Age
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Have Questions About Data Ethics?

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.