Media Mix Modeling
Quantify the factors that drive your business across media, pricing, availability, the economy, and more for better marketing, program planning and performance.
Acxiom’s Advanced Media Analytics suite of offerings provide holistic measurement and analytics that leverage data across the marketing & advertising ecosystem, bringing together digital and offline to power effective closed-loop marketing, improved media programs and better ROAS.
Leverage a suite of connected measurement and analytics services and solutions to understand and optimize the customer journey for better digital advertising and media performance.
Quantify the factors that drive your business across media, pricing, availability, the economy, and more for better marketing, program planning and performance.
Learn how digital partners, marketing tactics and touchpoints drive conversions and campaign performance from the bottom up.
Develop predictive models to address your business opportunities at each stage of the prospect and customer journey
Understand how media and other drivers impact each step of the customer path to purchase and how each interrelate.
By delivering experiences that matter, you can more effectively use digital disruption for better business impact and get closer to your customers and prospects – ethically and ahead of your competition.
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