skip to main content

Advanced Media Analytics

Closed Loop Marketing for All Your Digital Advertising Campaigns

Acxiom’s Advanced Media Analytics suite of offerings provide holistic measurement and analytics that leverage data across the marketing & advertising ecosystem, bringing together digital and offline to power effective closed-loop marketing, improved media programs and better ROAS.

Advanced Media Analytics Advanced Media Analytics

An open, transparent view of closed loop marketing performance

Leverage a suite of connected measurement and analytics services and solutions to understand and optimize the customer journey for better digital advertising and media performance.

  • string(15) "$tracking_key 1" string(24) "Advanced Media Analytics" $page_tracking_key 3
    Advanced Media Analytics

    Use Marketing Mix Modeling to:

    • Benchmark and model performance by collecting marketing inputs and process data  
    • Quantify response curve to optimize your marketing mix 
    • Run scenario simulations and optimize investments across countries, brands, channels and partners

      Let’s connect to find how media, price, product availability, competition, and more affect your business.

      $page_tracking_key 4
      Advanced Media Analytics
      string(20) "$page_tracking_key 5" string(24) "Advanced Media Analytics"

      Media Mix Modeling

      Quantify the factors that drive your business across media, pricing, availability, the economy, and more for better marketing, program planning and performance.

    • Multi Touch Attribution

      Learn how digital partners, marketing tactics and touchpoints drive conversions and campaign performance from the bottom up.

      Learn More
    • string(15) "$tracking_key 1" string(24) "Advanced Media Analytics" $page_tracking_key 3
      Advanced Media Analytics

      Develop predictive models to address your business opportunities at each stage of the prospect and customer journey

      • Aquire customers more efficiently
      • Increase customer value effectively
      • Reduce customer attrition
      • Reactivate lapsed customers selectively

        Let’s connect to understand how each marketing dollar contributes to your business and how you can optimize your investment.

        $page_tracking_key 4
        Advanced Media Analytics
        string(20) "$page_tracking_key 5" string(24) "Advanced Media Analytics"

        Full Funnel Modeling

        Understand how media and other drivers impact each step of the customer path to purchase and how each interrelate.

      CONTACT US TO GET STARTED

      By delivering experiences that matter, you can more effectively use digital disruption for better business impact and get closer to your customers and prospects – ethically and ahead of your competition.

      Additional Resources from Acxiom