Media Mix Modeling
Quantify the factors that drive your business across media, pricing, availability, the economy, and more for better marketing, program planning and performance.
Advanced Media Analytics
Closed Loop Marketing for All Your Digital Advertising Campaigns
Acxiom’s Advanced Media Analytics suite of offerings provide holistic measurement and analytics that leverage data across the marketing & advertising ecosystem, bringing together digital and offline to power effective closed-loop marketing, improved media programs and better ROAS.
An open, transparent view of closed loop marketing performance
Leverage a suite of connected measurement and analytics services and solutions to understand and optimize the customer journey for better digital advertising and media performance.
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Use Marketing Mix Modeling to:
- Benchmark and model performance by collecting marketing inputs and process data
- Quantify response curve to optimize your marketing mix
- Run scenario simulations and optimize investments across countries, brands, channels and partners
Let’s connect to find how media, price, product availability, competition, and more affect your business.
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Multi Touch Attribution
Learn how digital partners, marketing tactics and touchpoints drive conversions and campaign performance from the bottom up.
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Develop predictive models to address your business opportunities at each stage of the prospect and customer journey
- Aquire customers more efficiently
- Increase customer value effectively
- Reduce customer attrition
- Reactivate lapsed customers selectively
Let’s connect to understand how each marketing dollar contributes to your business and how you can optimize your investment.
Full Funnel Modeling
Understand how media and other drivers impact each step of the customer path to purchase and how each interrelate.
