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Advanced Media Analytics

Closed Loop Marketing for All Your Digital Advertising Campaigns

Acxiom’s Advanced Media Analytics suite of offerings provide holistic measurement and analytics that leverage data across the marketing & advertising ecosystem, bringing together digital and offline to power effective closed-loop marketing, improved media programs and better ROAS.

Advanced Media Analytics Advanced Media Analytics

An open, transparent view of closed loop marketing performance

Leverage a suite of connected measurement and analytics services and solutions to understand and optimize the customer journey for better digital advertising and media performance.

  • Media Mix Modeling

    Quantify the factors that drive your business across media, pricing, availability, the economy, and more for better marketing, program planning and performance.

  • Multi Touch Attribution

    Learn how digital partners, marketing tactics and touchpoints drive conversions and campaign performance from the bottom up.

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  • Full Funnel Modeling

    Understand how media and other drivers impact each step of the customer path to purchase and how each interrelate.


By delivering experiences that matter, you can more effectively use digital disruption for better business impact and get closer to your customers and prospects – ethically and ahead of your competition.