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CDP Services and Solutions

A Comprehensive Suite of Customer Data Platform Offerings

CDPs are packaged software that help companies solve a huge and growing problem: the need for unified, accessible customer data.  Acxiom’s suite of CDP offerings provides a variety of services designed to implement, integrate, enhance and optimize a CDP’s value.

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CDP Services and Solutions CDP Services and Solutions

Key Use Cases

Acxiom’s enterprise-class capabilities and services help you significantly improve the performance and business outcomes of your CDP investments.

  • Strategy and Selection

    Assess and choose the right CDP to meet your business objectives and larger data strategy.

  • Implementation and Integration

    Successfully deploy and integrate your CDP within your larger marketing ecosystem.

  • Optimization

    Get more value out of your CDP with access to skilled professional services helping your day-to-day operations.

  • Enterprise Customer Data Management

    Leverage a full enterprise data management solution combining your CDP with all of your customer and prospect data.

  • Identity Management

    Extend your CDP’s identity capabilities with a custom brand identity graph and enterprise identity management.

  • Audience Insights

    Access robust audience insights using thousands of third-party data to fuel more effective personalization programs and campaigns.

  • Custom Modeling

    Create  look-a-like audiences and response modeling combining data from your CDP with other third-party data and offline transactions to optimize engagement.

  • Advanced Analytics

    Combine your CDP data with all your first-, second- and third-party data assets to fuel your analytics use cases and  deploy actionable insights for CDP execution.

Strategic CDP Partners

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By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.