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Data-Driven Advertising & Media Strategy

Experts & practitioners to realize your digital transformation strategy

Marketers face immense pressure to deliver a smart media strategy and justify investments in the ever-changing digital advertising ecosystem. Our Media and Advertising Consulting practice helps brands identify areas of data-driven opportunities with an actionable roadmap.

Data-Driven Advertising & Media Strategy Data-Driven Advertising & Media Strategy

Your Advertising and Media Strategy, with a Plan

For brands looking to future-proof their marketing, our industry experts provide an assessment and industry benchmarking of the brand’s media strategy and addressable advertising capabilities to deliver a clear and actionable roadmap of opportunity.

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    Media & Advertising Strategy Services

    Understand and Grow Your Marketing Skill Sets

    Gain a deeper understanding of your existing media and advertising capabilities and establish a clear roadmap to achieve advanced marketing and advertising goals

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    Media & Advertising Strategy Services

    Share Knowledge to Find New Opportunities

    Educate employees, refine business processes, explore new platforms, and reveal previously unknown opportunities to improve marketing performance

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    Media & Advertising Strategy Services

    Benchmark Your Advertising Capabilities

    Gauge people, process and technology maturity around addressable advertising against industry peers to identify strengths and opportunities in specific areas.

Data-Driven Marketing Strategy,
Made Real

Our experts look at an advertiser’s holistic marketing approach to identify key areas for development. The result is an unbiased view of the strengths and weaknesses of their addressable advertising capabilities. Compared to traditional advisory services, our engagements are led by true media and advertising practitioners, enabling us to provide an actionable roadmap and clear implementation plan.

Ramp Up Your Digital Transformation

Acxiom’s Media and Advertising Consulting assessment is conducted by experts in programmatic and addressable media. This provides a tangible and actionable assessment from the inside – not a theoretical view from above. It’s time to get real.