Maximize Brand Safety and Expanded Reach
Deliver relevant messages at scale in an audience and data-informed marketplace curated from private marketplaces or auctions, programmatic guarantees or direct buys
Built on our industry leading data and identity foundation, our Addressable Advertising experts bring advertisers proven media buying and activation solutions that are focused on the audience, optimized by touchpoint, and tied to business results – all to drive superior digital customer experience.
Great customer experiences require addressable advertising. Successful brands use smart data, inventory, technology and audience strategies to engage people in an authentic way, making those content experiences shine.
Don’t let budget constraints or channel fatigue limit your marketing. Extend CRM data digitally for better ROI, improved reach and enhanced campaign value
Elevate your campaigns with precision targeting and audience creation to grow your customer base, drive upsell, and increase your bottom line
A regional telecommunications brand wanted to increase brand awareness and increase completion of onsite lead forms.
To increase lead form completion they tested contextually aligned private marketplaces (PMP) with their core audience vs. media deployed against open exchange inventory only
Contextually aligning messaging where the brand’s core audience consumes media drove 33% more site visits, a lower cost per acquisition and 57% more completed lead forms
Deliver relevant messages at scale in an audience and data-informed marketplace curated from private marketplaces or auctions, programmatic guarantees or direct buys
Take an audience-first approach to affiliate marketing with holistic cross-channel measurement and innovation from experts in affiliate partnerships
Combining know-how from decades of data sourcing and management with expert media tradecraft, we offer brands seamless end-to-end connection of their advertising strategies, campaign execution and measurement.
Acxiom powers exceptional experiences everywhere by providing companies with the broadest access to ethically sourced data around the world.
Enable exceptional experiences by leveraging nearly 50 years of expertise in global consumer data and omnichannel identity that deliver a robust suite of offerings that power people-based engagements everywhere.
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