skip to main content

Addressable Advertising

Performance media solutions that go beyond programmatic

Built on our industry leading data and identity foundation, our Addressable Advertising experts bring advertisers proven media buying and activation solutions that are focused on the audience, optimized by touchpoint, and tied to business results – all to drive superior digital customer experience.

Addressable Advertising Addressable Advertising

More Than Simply Programmatic
or Media Buying

Great customer experiences require addressable advertising. Successful brands use smart data, inventory, technology and audience strategies to engage people in an authentic way, making those content experiences shine.

  • Bring Customer Data into the Digital World

    Don’t let budget constraints or channel fatigue limit your marketing. Extend CRM data digitally for better ROI, improved reach and enhanced campaign value

    Learn More

  • Supercharge Campaign Performance

    Elevate your campaigns with precision targeting and audience creation to grow your customer base, drive upsell, and increase your bottom line

    Learn More

  • A regional telecommunications brand wanted to increase brand awareness and increase completion of onsite lead forms.

    To increase lead form completion they tested contextually aligned private marketplaces (PMP) with their core audience vs. media deployed against open exchange inventory only

    Contextually aligning messaging where the brand’s core audience consumes media drove 33% more site visits, a lower cost per acquisition and 57% more completed lead forms

      Create my Branded PMP to Expand Contextual Reach and Maximize Media Effectiveness with Heightened Brand Safety and Transparency

      Maximize Brand Safety and Expanded Reach

      Deliver relevant messages at scale in an audience and data-informed marketplace curated from private marketplaces or auctions, programmatic guarantees or direct buys

      • Enjoy consistent messaging across all channels
      • Improve understanding, reach and frequency
      • Understand unduplicated reach in affiliate marketing
      • Reactivate lapsed users
      • Ensure frequent-use consumers continue interacting with your brand

        Reduce Dependency on Walled Gardens and Boost Sales and Awareness at the Same Time

        Boost Sales and Brand Awareness

        Take an audience-first approach to affiliate marketing with holistic cross-channel measurement and innovation from experts in affiliate partnerships

      Learn Why Advertisers Trust Acxiom

      Combining know-how from decades of data sourcing and management with expert media tradecraft, we offer brands seamless end-to-end connection of their advertising strategies, campaign execution and measurement.

      The Foundation of Addressable Advertising