Maximize Brand Safety and Expanded Reach
Deliver relevant messages at scale in an audience and data-informed marketplace curated from private marketplaces or auctions, programmatic guarantees or direct buys
Addressable Advertising
Performance media solutions that go beyond programmatic
Built on our industry leading data and identity foundation, our Addressable Advertising experts bring advertisers proven media buying and activation solutions that are focused on the audience, optimized by touchpoint, and tied to business results – all to drive superior digital customer experience.
More Than Simply Programmatic
or Media Buying
Great customer experiences require addressable advertising. Successful brands use smart data, inventory, technology and audience strategies to engage people in an authentic way, making those content experiences shine.
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Bring Customer Data into the Digital World
Don’t let budget constraints or channel fatigue limit your marketing. Extend CRM data digitally for better ROI, improved reach and enhanced campaign value
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Supercharge Campaign Performance
Elevate your campaigns with precision targeting and audience creation to grow your customer base, drive upsell, and increase your bottom line
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A regional telecommunications brand wanted to increase brand awareness and increase completion of onsite lead forms.
To increase lead form completion they tested contextually aligned private marketplaces (PMP) with their core audience vs. media deployed against open exchange inventory only
Contextually aligning messaging where the brand’s core audience consumes media drove 33% more site visits, a lower cost per acquisition and 57% more completed lead forms
Create my Branded PMP to Expand Contextual Reach and Maximize Media Effectiveness with Heightened Brand Safety and Transparency
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- Enjoy consistent messaging across all channels
- Improve understanding, reach and frequency
- Understand unduplicated reach in affiliate marketing
- Reactivate lapsed users
- Ensure frequent-use consumers continue interacting with your brand
Reduce Dependency on Walled Gardens and Boost Sales and Awareness at the Same Time
Boost Sales and Brand Awareness
Take an audience-first approach to affiliate marketing with holistic cross-channel measurement and innovation from experts in affiliate partnerships
