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Acxiom Announces New Partnership with diwo

Acxiom Optimization Solutions powered by diwo

Partnership gives retail and automotive new optimization capabilities that leverage customer data and AI technology to inform accurate decision making and improve business outcomes.

Acxiom Announces New Partnership with diwo

Acxiom Incentive Optimization Solution powered by diwo

Auto Optimization Capabilities

Acxiom’s Auto Incentive Optimization could reduce automakers’ incentive spend by up to 10%, generating hundreds of millions of savings in incentive expenses.

This solution enables brands to:

  • Optimize Incentive Spend across national<br> and regional tiers.

    Optimize Incentive Spend across national
    and regional tiers.

  • Quickly generate incentive recommendations.

    Quickly generate incentive recommendations.

  • Create Hyper Targeted personalized offers.

    Create Hyper Targeted personalized offers.

  • Reduce operational inefficiencies.

    Reduce operational inefficiencies.

Acxiom Merchandising and Marketing Optimization Solution powered by diwo

Retail Optimization Capabilities

Acxiom’s  Merchandising and Marketing Optimization leverages customer level data and AI and machine learning (ML) technology to unlock new growth opportunities and better measurement and decision making for inventory planning and allocation optimization as well as marketing use cases.

This solution enables a brand to:

  • Optimize inventory decisioning in a more agile, data-driven manner from the bottom up.

    Optimize inventory decisioning in a more agile, data-driven manner from the bottom up.

  • Improve discounting in a more agile, data-driven manner.

    Improve discounting in a more agile, data-driven manner.

  • Identify gaps in the assortment line before finalizing buys.

    Identify gaps in the assortment line before finalizing buys.

  • Align marketing campaign decisioning with merchandising for greater impact.

    Align marketing campaign decisioning with merchandising for greater impact.

  • Align promotion strategy with inventory availability.

    Align promotion strategy with inventory availability.