Dr. Sachiko Scheuing serves as European Privacy Officer for Acxiom, an IPG company. In her role, Sachiko combines 20 years of theoretical and practice experience in the marketing and advertising industries to manage Acxiom’s government affairs and legal and regulatory compliance across Europe. She also provides country-specific and broader European-level advice to Acxiom clients and colleagues about data protection and privacy matters. Sachiko joined Acxiom in October 1999 and her first role was as Acxiom’s chief analyst. She is serving her third term as the co-chairwoman of the Federation of European Direct and interactive Marketing Association (FEDMA), based in Brussels. Sachiko also contributes articles to trade magazines and academic journals. Besides FEDMA, she is active in many European and global privacy and marketing associations as well as think tanks. Before joining Acxiom, Sachiko worked at Hyatt International Hotels and Resorts as database marketing manager, based in London. Sachiko holds a bachelor’s degree in business administration from Boston University, USA, and a PhD from the University of Derby, UK. She and her husband have two children and live near Frankfurt, Germany.