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Acxiom Presents

Customer Data: The New Love Language

at CES 2023

People want to feel loved by the brands they choose to do business with. Creating that relationship requires that brands speak the same language as people. What is that language? It’s customer data, and it’s becoming harder to collect, understand, share, protect and use. Missteps can be costly. Getting it right can result in a lifelong love affair and brand loyalty.

Customer Data: The New Love Language Customer Data: The New Love Language

Customer Data: the New Love Language

Wednesday, January 4 | Las Vegas Convention Center West Hall – Room W219

Join Acxiom at CES for a half-day conference track of presentations and discussions with industry leaders on the role customer intelligence plays in delivering seamless, personal experiences.

AGENDA AT A GLANCE

Creating Lifetime Engagement with People Data
9:00-9:40 a.m. PST

Join Ajay Kapoor, Global Director of Performance Driven Marketing at General Motors (GM), and Chad Engelgau, Acxiom CEO, as they discuss how the automaker is harnessing the power of people data and technology across its business units to create personal experiences and lifetime customer value. Listen and learn as they discuss what lies ahead as the future of mobility unfolds to include collaboration across an ecosystem of brands driving electrification, autonomy, immersive in-vehicle experiences, and mobility services.

  • Ajay Kapoor, Global Director of Performance Driven Marketing, General Motors
  • Chad Engelgau, Chief Executive Office and President, Acxiom

Innovations in Data About People
10:00-10:40 a.m. PST

In the future of mobility, creating personalized experiences will be delivered by an ecosystem of brands people engage while on the go. Listen to this panel of leaders representing brands throughout the mobility ecosystem discuss the importance of delivering delightful CX, collecting and using data about people to create those experiences, and what’s possible by working together to create seamless transportation CX.

  • Moderator: Steve Schmith, Director Industry Strategy Automotive, Acxiom
  • Joshua Aviv, Founder and CEO, SparkCharge
  • Ed Chung, Chief Financial Officer, Jerry
  • Chad Collier, CEO and Founder, CarSaver
  • Dan Roarty, Chief Digital Officer, FLASH

Caution: Missed CX Opportunities Ahead
11:00-11:40 a.m. PST

Listen to this discussion featuring senior executives representing an ecosystem of marketing and advertising technology companies discuss how brands can identify growth and demand signals from people’s foggy digital exhaust by stitching together siloed data and activating 360° audiences to create a personalized, omnichannel CX in real-time that results in experiences people love.

  • Moderator: Joyce Turner, General Manager/Head of Acxiom and IPG Solutions, Acxiom
  • Justin Evans, Global Head of Analytics & Insights, Samsung Ads
  • Patrick Roman Gut, Vice President, Head of Sales US, Adlook
  • Vicki Poponi, Vice President, Automotive Industry Advisor, Salesforce

Registration to CES provides access to Acxiom’s session.

Want to schedule time to meet with Acxiom at CES? Reserve today!

Meet the session experts

  • Joshua Aviv

    Founder and CEO
    SparkCharge

  • Ed Chung

    Chief Financial Officer
    Jerry

  • Chad Collier

    Founder & CEO
    CarSaver

  • Chad Engelgau

    Chief Executive Office and President
    Acxiom

  • Justin Evans

    Global Head of Analytics & Insights
    Samsung Ads

  • Patrick Roman Gut

    Vice President, Head of Sales US
    Adlook

  • Ajay Kapoor

    Executive, Performance-Driven Marketing
    General Motors

  • Tate Olinghouse

    Chief Client Officer
    Acxiom

  • Vicki Poponi

    Vice President, Automotive Industry Advisor
    Salesforce

  • Dan Roarty

    Chief Digital Officer
    FLASH

  • Steve Schmith

    Director Industry Strategy Automotive
    Acxiom

  • Joyce Turner

    General Manager/Head of Acxiom and IPG Solutions
    Acxiom