Achieving Your Growth Goals Starts Within Your Organization
Chad Engelgau and Dan Grauman
People. Processes. Technology. That’s how we build our businesses. Summit Host Don Grauman and Acxiom CEO Chad Engelgau engage in a one-on-one, Q&A session exploring the difference between good and bad growth, how to drive transformational innovation, and the role the right people play in accomplishing your goals for growth.
Data & Identity Strategies: Unlocking the Power of Your Data
Dustin Raney and Sara Stevens
How are we coping with an increasingly cookie-less world? We’re focusing on first-party data and identity resolution. Sara Stevens, SVP of Identity & Data Solutions for Acxiom and Dustin Raney, Director of Identity Innovation for Acxiom take a deep dive into the emerging first-party landscape. As Dustin reveals, “Identity is the thing that gets you to the thing.”
Making Sense of Data Clean Rooms
Bhavna Godhania and James McGheehan
You probably know that a data clean room is a secure environment that enables the connection of distributed data across multiple platforms and parties. But what’s the value to you? James McGheehan of Snowflake and Bhavna Godhania of Acxiom demystifies the data clean room and explains how you can leverage the most ROI from your technology spend.
Transformation in the Face of Disruption
It’s recently reported that between 45 and 60% of the digital signals we’ve relied on for the past several years are disappearing as browsers are blocking third-party cookies. First-party data holds more power than ever! Chad Engelgau, CEO of Acxiom, explains how global platforms, media and governmental policy is impacting how we view and market to customers.
Metaverse: Fact, Fiction, and Strategies for Engagement
Scott Varland and Katie Fauer
It turns out that the Metaverse is a very cool way to bring data to life. But perhaps more importantly to marketers, the Metaverse is a channel. Katie Feuer, Analytics Executive & Passion for Metaverse Advertising, and Scott Varland, SVP, Head of Jack X, North America takes you through the uniquely immersive experience of the Metaverse, a place that will revolutionize the way we connect with people.