During these sessions you will:
- Gain new insights into consumer trends related to payments and use of retail banking services.
- Hear from industry experts on the importance of Financial Inclusion and what steps should be taken.
- Get the latest news of developments in the Marketing and Advertising industry and what it means for Financial Services providers.
- Learn more about the consumer banking changes that took place in 2020. What changes are temporary and which changes are permanent.
Diversity and Inclusion for Financial Services Customers
Few people in the banking industry really understand what is meant by “financial inclusion.” But discussion of the topic has increased, and Financial Services companies are now paying closer attention to people’s diverse and complex needs. Financial inclusion spanning gender, ethnicity, income, age, and other factors empowers people and leads to measurable social and economic improvements. This panel discussion will take a look at the important changes Financial Services providers should consider when designing products and services to improve inclusion.
Moderator: Mary Schlafly, Sr. Client Partner, Financial Services, Acxiom
Panelists: Ron Shevlin, Director of Research, Cornerstone Advisors; Lisa Cregan, Managing Director, Morgan Stanley Wealth Management; Michelle Singletary, Personal Finance Columnist and Author
Digital Everywhere: The Future of Digital and Physical Banking
Earlier this year, banks saw a drop by more than 30% in branch traffic. Research indicates that more than 40% of people plan to reduce their use of physical branches after the COVID-19 pandemic. Change is here to stay. A rapid shift in distribution places an increased focus on digital marketing and servicing capabilities to compete in today’s market. Our experts will share their research on this topic and predictions on what will change in the coming years.
Moderator: Doug Hurst, Managing Client Director, Financial Services, Acxiom
Panelists: Dr. Wei Ke, Managing Partner, Simon-Kucher; Dave Mooney, Former CEO, Alliant Credit Union
What’s Next for Payments: A Look Ahead
COVID-19 has drastically altered consumer spending. Significant shifts from credit to debit, premium
rewards cards to other products, growth in card-not-present (CNP) transactions, and a groundswell of
interest for contactless payments has taken place. Issuers are now shifting attention to keep hard-won
customers and fine-tuning their propositions to the new future of consumer spending. This session will
provide insights into key predictions and changes in the payments industry
Moderator: Scott Woepke, Senior Vice President–Financial Services Strategy, Acxiom
Panelists: Anant Nambiar, Division President, Argus Portfolio Management; Mark Jamison, Global
Head of Product Innovation & Design, Visa
Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World
Research by the Winterberry Group facilitates an understanding of the complexities of the rapidly
evolving market segment of identity and the significant challenges ahead due to regulatory
interventions and evolving browser policies. Based on interviews conducted with more than 100 senior
industry experts, we will share healthy changes expected in 2021 that will fuel the next stage of growth
for the marketing and advertising industry
Speakers: Bruce Biegel, Senior Managing Partner, Winterberry Group; Kyle Hollaway, Head of Global
Identity Practice, Acxiom
The New Era of Madtech: The Integration of Martech and Adtech and What Needs to Be Done
This session will address the marketing accountability void between the fragmented worlds of martech
and adtech. Many Financial Services providers have struggled to effectively integrate them, so even as
investments are made in data-driven marketing, there are still fragmented experiences, and there still
is not a reliable feedback loop between marketing dollars and business outcomes. Acxiom will provide
a reality check for marketers on how to bridge the gap so data-driven experiences are creating value
for both Financial Services providers and customers.
Moderator: Tate Olinghouse, President of Financial Services, Acxiom
Speakers: Tracy YoungLincoln, EVP, Global Client Solutions & Success, Kinesso; Chad Engelgau,
Day 1 Welcome
Day 1 Wrap-up
Day 2 Welcome
Day 2 Wrap-up