First-Party Real-Time Services

The adtech environment requires speed and access to identity and data to enable personalization and decisioning use cases. In a cookieless world, first-party data signals will drive these functions while the conversation continues to be between people, brands, and publishers.  Acxiom provides first-party, real-time services to serve as an extension of a brand – not a middle layer between the brand and its customers or publishers. The real-time services deliver the insights and speed necessary to excel in the emerging environment fueled by first-party data.