Enabling Highly-Personalized Customer Experiences

As the digital world evolves and transforms, Federal, State and Local agencies are challenged to connect with citizens and provide a personalized experience while navigating ever-changing citizen needs, channels, technologies, data, regulations, and risks. Acxiom, a leader in customer data, identity management and ethical data use for 50 years, helps government & public sector entities to create highly-personalized, omnichannel experiences by:

  • Uniquely identifying citizens for public outreach programs
  • Detecting and mitigating fraud by verifying that people are who they say they are
  • Engaging the public with relevant messaging
  • Maintaining a diligent focus on data ethics, privacy, compliance and security

The result is improved citizen engagement, informed decision making, and reduced fraud, waste and abuse with a positive impact on policy, programs and operations.

  • Data Strategy, Architecture & Governance Services

    Data Strategy, Architecture & Governance Services

    • Create data and technology roadmaps to meet your short- and long-term goals.
    • Develop models, policies, and standards that govern which data is collected, how it is stored, arranged, integrated and put to use in data systems and organizations.
    • Leverage our data governance and privacy experts to validate data sources, data flows, privacy policies, and product designs.
  • Data & Identity Management Solutions

    Data & Identity Management Solutions

    • Ensure the highest level of identity data completeness and accuracy to fuel operational mission.
    • Accurately identify groupings for citizen outreach and streamline delivery of government services.
    • Personalize communications (government benefit offerings, recall notices).
    • Enable smarter, relevant, and consistent engagement across channels and devices through advanced analytics.
  • Data Privacy & Compliance Services

    Data Privacy & Compliance Services

    • Perform enterprise-level data cleansing through standard, optimized data-cleansing rules to ensure both clean and complete data records.
    • Improve data quality and consistency, correct data anomalies, update information and fill in the gaps.
    • Make data available in its most granular, raw and unaltered form for optimal data lineage, with the flexibility to evolve based on the needs of the organization.
    • Automatically apply protection as data moves – remove PII, match records, encrypt, and transform data to keep data privacy-compliant at rest and in transit.
  • Data Measurement & Analytics Services

    Data Measurement & Analytics Services

    • Understand your outreach efforts. Are they driving results, and where improvements can make them more effective and efficient.
    • Leverage best of breed third-party tools for analytics, modeling, and data visualization with flexibility to incorporate a variety of tools aligned with the broad analytic user needs – from data analyst to data scientist.
    • Leverage seasoned analytic expertise to maximize the power of your analytics.

Learn more from Acxiom

Meet Our Experts

  • Asya Smith

    VP, Government & Public Sector

    Asya Smith leads Acxiom’s Government and Public Sector practice. She works closely with federal and state agency clients, leveraging Acxiom’s solutions and capabilities to help them solve challenges, including citizen outreach and reducing benefits fraud.

    VP, Government & Public Sector

    Asya Smith leads Acxiom’s Government and Public Sector practice. Asya works closely with federal and state agency clients, leveraging Acxiom’s solutions and capabilities to help them solve challenges, including citizen outreach and benefits fraud.

    Asya has more than 20 years of executive and senior management experience for award-winning government contractors and other companies. Before joining Acxiom, she served as Chief Operating Officer at both SysArc and VariQ.  Earlier in her career, she was vice-president and director at Zenith-American Solutions, Energy Enterprise Solutions, and Fannie Mae.

    Asya earned her bachelor’s and master’s degrees in information technology at the Technical University of Sofia.  Asya received her MBA in international business at Johns Hopkins University.  Asya lives in Maryland, just north of Washington, D.C., with her husband and their three children.

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  • Tom Hutchison

    Industry Strategist, Government & Public Sector

    Tom Hutchison serves as the industry strategist for Acxiom’s Government and Public Sector team. As a long time Acxiom associate, he understand the data and technology used by leading marketers and translates it to fit the needs of federal, state and local government agencies to create positive citizen experiences.

    Industry Strategist, Government & Public Sector

    Tom Hutchison serves as the industry strategist for Acxiom’s Government and Public Sector team. As a long time Acxiom associate, he understand the data and technology used by leading marketers and translates it to fit the needs of federal, state and local government agencies to create positive citizen experiences. His experience developing marketing and advertising strategies for many global brands helps him align the creative and content government agencies need so they can optimize engagement with their constituents. Tom serves as a thought leader in the government space, creating insights and perspectives to help agencies identify ways to use marketing and advertising technologies to advance the public good.

    Connect on LinkedIn