Government & Public Sector

Enabling Highly-Personalized Customer Experiences

As the digital world evolves and transforms, Federal, State and Local agencies are challenged to connect with citizens and provide a personalized experience while navigating ever-changing citizen needs, channels, technologies, data, regulations, and risks. Acxiom, a leader in customer data, identity management and ethical data use for 50 years, helps government & public sector entities to create highly-personalized, omnichannel experiences by:

Uniquely identifying citizens for public outreach programs
Detecting and mitigating fraud by verifying that people are who they say they are
Engaging the public with relevant messaging
Maintaining a diligent focus on data ethics, privacy, compliance and security

The result is improved citizen engagement, informed decision making, and reduced fraud, waste and abuse with a positive impact on policy, programs and operations.

Data Strategy, Architecture & Governance Services

Create data and technology roadmaps to meet your short- and long-term goals.
Develop models, policies, and standards that govern which data is collected, how it is stored, arranged, integrated and put to use in data systems and organizations.
Leverage our data governance and privacy experts to validate data sources, data flows, privacy policies, and product designs.
Data & Identity Management Solutions

Ensure the highest level of identity data completeness and accuracy to fuel operational mission.
Accurately identify groupings for citizen outreach and streamline delivery of government services.
Personalize communications (government benefit offerings, recall notices).
Enable smarter, relevant, and consistent engagement across channels and devices through advanced analytics.
Data Privacy & Compliance Services

Perform enterprise-level data cleansing through standard, optimized data-cleansing rules to ensure both clean and complete data records.
Improve data quality and consistency, correct data anomalies, update information and fill in the gaps.
Make data available in its most granular, raw and unaltered form for optimal data lineage, with the flexibility to evolve based on the needs of the organization.
Automatically apply protection as data moves – remove PII, match records, encrypt, and transform data to keep data privacy-compliant at rest and in transit.
Data Measurement & Analytics Services

Understand your outreach efforts. Are they driving results, and where improvements can make them more effective and efficient.
Leverage best of breed third-party tools for analytics, modeling, and data visualization with flexibility to incorporate a variety of tools aligned with the broad analytic user needs – from data analyst to data scientist.
Leverage seasoned analytic expertise to maximize the power of your analytics.