Creating citizen journeys and experiences
Through the ethical use of data, identity, and AI.
As the digital world evolves and transforms, Federal, State and Local agencies are challenged to connect with citizens and provide a personalized experience while navigating ever-changing citizen needs, channels, technologies, data, regulations, and risks. Acxiom, a leader in customer data, identity management and ethical data use for 50 years, helps government & public sector entities to create highly-personalized, omnichannel experiences by:
The result is improved citizen engagement, informed decision making, and reduced fraud, waste and abuse with a positive impact on policy, programs and operations.
Learn why a “Know Your Citizen” initiative benefits government agencies.
Imperatives for effective communications
Insights into best practices for creating a lasting data governance strategy
Explore best practices for maintaining quality data.
Create engaging interactions with voters and donors.
Use information and tailored repeated communications to positively impact behaviors.