Omnichannel Shopper Reach and Acquisition
We offer a variety of marketing solutions that help grocery and c-stores build brand equity, drive in-store shopping/click-and-collect trips and and boost deliveries (the latter constitutes around 10% of orders post-pandemic according to the 2022 Acxiom MADTech Study).
Programmatic Match Multiplier
With the ‘cookiepocalypse’ – or deprecation of third-party cookies – effective from 2024 and restricted access to mobile IDs, brands face a major shift in how they understand, connect and engage with customers in the digital ecosystem due to declining audience match rates.
Acxiom’s Match Multiplier is an automated, repeatable, outbound service that occurs with each push of an audience from the first-party graph that your store wants to reach programmatically. Acxiom’s Match Multiplier not only leverages traditional on-boarders but also uses PII for programmatic on-boarding as first closed operator of The Trade Desk’s UID 2.0 as well as Acxiom’s Intelligence Hub clean rooms.
The result? A boost of media partner match rates by up to 57%. Apart from giving you confidence that you are reaching your shoppers, you can also extend reach to the customer's household and push directly to platforms of your choice.
Mobile Prospecting and Acquisition
The majority of digital grocery orders are now made on a mobile device so it makes sense for retailers to use mobile to drive loyalty among existing digital customers and to coordinate delivery/pick-up services. Axiom’s Mobile Marketing solution empowers grocers and c-stores to go beyond these existing customer applications and create trusted, personal connections with prospects and consumers at each stage of their journey. They can drive acquisitions and app downloads, repeat purchases, increase loyalty and engagement with relevant messaging across all mobile channels. Brands can ultimately unify these experiences and scale them across their campaigns.
Mobile Marketing by Acxiom helps brands unlock additional channels within the mobile space (SMS, MMS, In-App Messaging and Wallet Adoption) and empowers them to deliver on their marketing goals. Deliver consistency in your customers' shopping experience by offering special offers/incentives through QR codes and your brand’s mobile wallet, enabling them to seamlessly shop in-store and online.
|UNLOCK MOBILE OR|
|Adding SMS/MMS to the overall channel mix further tailors the|
|DRIVE ACQUISITIONS||Convert prospects who self subscribe into mobile marketing programs and by engaging prospects normally reached through other channels|
|INCREASE BRAND LOYALTY||Maximize lifetime customer value by engaging in these additional and unique personal touchpoints.|
|IMPROVE SALES||Personalize e-commerce mobile offers based on previous buying behaviors, intent, and location.|
|Leverage attributes such as behaviors, location, and sentiment to deliver timely|
and relevant messages.
Email is the No. 1 communication channel with almost 99% of online consumers checking their email at least once a day. It has the added benefit of being trackable in real-time through open, click-through and conversion rates, enabling campaign optimization.
Our eProspecting solution is a full-service, quick and cost-effective way to build awareness and engage with shoppers that your retail banner does not have a relationship with or for whom you do not currently have an opt-in email address.
We’ve built a universe of more than 300 million reachable people matched with active, deliverable email addresses, de-duplicated using our Acxiom InfoBase® universe of US consumers. Because it all starts with an InfoBase-informed audience, we can easily integrate all marketing channels including direct mail, search, display or social media to optimize the campaign mix and manage omnichannel frequency.
Direct Mail Prospecting
Most grocers, except for warehouse clubs, struggle to obtain a 360° view of their customers due to shoppers that don’t identify themselves or customers who only share partial information. Luckily, the vast majority of customer transactions are made with credit/debit cards, which can be leveraged to significantly boost customer recognition and append rich portrait data.
Grocery and c-stores look to identify their shoppers' postal address when the only PII available is the customer’s name from the credit / debit card transaction. Trade Area Address append allows retailers to recognize shoppers by populating missing customer contact information. A trade area is pre-defined by prioritized ZIP Codes surrounding each store location, to which the name information from credit card/debit card transactions is then matched.
- Get a x3.5 higher conversion and ROAS
- Join disparate records in CRM / Marketing database
- Retain customers with relevant messaging across multiple channels
- Implement customer loyalty / reward programs
Real-time Decisioning & Optimization
Acxiom provides first-party, real-time services to serve as an extension of your brand – not a middle layer between you and your customer or the publishers. The real-time services deliver the insights and speed you need to break through the clutter, build brand awareness and grow brand equity.
The suite of rAPID Services from Real Identity includes a first-party tag, data repository and API. They are combined with turnkey management of components to achieve optimal outcomes for your brand. These real-time capabilities deliver decisions in less than 10 milliseconds, empowering platforms with the information (and precious time) they need to deliver customized, relevant, and engaging messages to build awareness in real-time.
These real-time data and insights services fuel your Customer Data Platform (CDP) taking personalization to the next level. It can also be packaged with next-generation dynamic creative optimization (DCO) to create hyper-relevant ad variants based on location, device, demographics, behavior, attitudes, Personicx® segment, etc.
Brand Awareness Lift Measurement
Data volunteered through shopper surveys and other tools can deliver high-level strategic insights but often don't scale well due to sample size limitations.
Stores collaborating with Acxiom can significantly enhance the utility of this zero-party data by matching survey respondents to the 260 million individuals in InfoBase to:
- Append Infobase and Acxiom partner data elements for richer insights
- Leverage the survey as a seed for lookalike modeling and scaling up audiences
- Score the enriched first-party graph with these new classifications
- Activate these new high value audiences across digital and offline channels