Guest Author

Deidre Drewes

Director of eCommerce Media

Deidre Drewes is the Director of eCommerce Media at Reprise Commerce, where she leads the strategy and media buying across retail media networks for a myriad of performance-minded CPG brands. A digital marketing veteran with more than 14 years in the industry, Deidre’s cross-craft background is the foundation for her holistic approach to eCommerce and nurturing the buyer journey. Deidre oversees a rockstar team of eCommerce specialists in the U.S. who are constantly innovating in the retail media space, pushing the envelope with new channels and technologies on behalf of their clients.

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