Jon DeGennaro
SVP of Identity Solutions & Strategic Partnerships at LiveIntent
Jon DeGennaro is the SVP of Identity Solutions & Strategic Partnerships at LiveIntent. He leads all strategic partnerships and the Enterprise Data Licensing division. Jon has spent more than 20 years in sales management and business development with companies at the intersection of data, marketing, and technology. Jon's forté is reading the tea leaves and pursuing partnerships and infrastructure that last: Several of his earliest DSP engagement at Turn continue to thrive to this day. Over the past 10 years, he has helped launch and expand the data licensing business at identity resolution pioneers Tapad (acquired by Experian) and Drawbridge (acquired by LinkedIn). At LiveIntent, he has helped brands, agencies and enterprise data companies take control of their destiny by leveraging LiveIntent's massive first-party email-based identity graph for a wide range of use cases inclusive of addressability, measurement, CTV, and security.
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