Wally Burchfield
President, WHB & Associates LLC
Wally Burchfield is an automotive industry SME with deep experience in retail & OEM Sales, Marketing, Aftersales, Sales Finance, Dealer Network and HR. Wally began his career in retail roles and progressed into 12 various roles over 20 years at General Motors both field and HQ executive leadership positions. He then made his way into Nissan for 12 years leading regions and various HQ roles including Aftersales and HR.
Then he led NissanUnited (TBWA) advertising Tier 2/3 and field programs as COO for 4 subsequent years. He now runs a highly successful automotive consulting practice for OEM, industry key partners and large dealer groups.
Wally is a true dealer guy with a deep passion for retail, OEM partnerships and the tools provided to the OEM/Dealer ecosystem to enhance the customer experience and owner retention driving both OEM & dealer revenue.
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