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What We Do
Data
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Data
Comprehensive global data and insights to understand, reach and engage audiences, maximize your media investments and power more personalized experiences.
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Audience Data and Distribution
Fuel optimal campaigns with thousands of high-performing audiences.
Data Enrichment
Build relevant experiences based on the needs, wants and preferences of customers.
InfoBase®
The world’s most powerful consumer insights.
Personicx® Consumer Segmentation Solutions
Better understand and engage modern audiences.
Email Prospecting
Effectively reach prospect audiences
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Partner Marketplace
Offering Granular Consumer Insights to Drive Strategic Campaigns
Data Management Solutions
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Data Management Solutions
Powering all of your digital and offline data-driven marketing efforts
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Customer Data Platform Solutions
Unify your data and identity in real time and over time, across all channels, with CDP technology and privacy-by-design practices to power your entire marketing ecosystem
Clean Rooms
Turn data into an asset by safely sharing it with partners to power new marketing and revenue opportunities.
CDP Services
Leverage Acxiom’s CDP services and complimentary solutions to implement, integrate, enhance and optimize the value of your CDP investment.
Marketing Database Services and Solutions
Create an unbeatable technology foundation to bring your marketing aspirations to life.
Identity Resolution
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Identity Resolution
Real Identity
TM
helps the world's biggest brands accurately identify and connect with consumers anytime, anywhere to create relevant experiences.
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Data Quality, Hygiene and Linking
Cleanse, standardize, and validate consumer contact data.
First-party Identity Graphs
Unify customer identity
Identity Resolution Services and Solutions
Unify data silos to create and maintain a unified customer view.
Identity Consulting
Expert guidance to design the optimal identity solution while leveraging existing systems.
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Match Multiplier
Extend the reach of first-party audiences
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rAPID Services
Deliver decisions in less than 10ms to power relevant and engaging messages in real-time.
Media
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Media
Integrated data, identity, audience strategy, activation and measurement to deliver connections at scale.
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Audiences Insights & Strategy
Identity high performance audiences with tools and strategists to discover and create the right audiences.
Advanced Media Analytics
Understand performance with people-based, audience-focused digital media solutions starting with your customer data.
Digital Platform Services
Leverage the most value from digital marketing technologies to provide better connected experiences for their customers.
Data Guru
Work with data experts to create and execute high performing audiences.
Analytics and Strategy
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Analytics and Strategy
A full suite of strategy consulting, predictive and marketing analytics and marketing measurement offerings to support all facets of the data-driven prospect and customer journey.
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Data Strategy Consulting
Partner with industry leading data strategists with decades of experience in helping brands optimize their use of data and technology to compete better and deliver exceptional customer experiences.
Advanced Predictive Analytics
Leverage the latest predictive analytics, custom modeling, machine learning and segmentation techniques by engaging skilled data scientists to support all of your customer journey analytics needs.
Campaign Measurement
Effectively measure the incremental lift from your campaigns across all channels to improve marketing campaign performance.
Impact Analysis
Understand how global market trends and events impact your customers and recalibrate existing data analytics investments for success.
Multi-touch Attribution
Measure the incremental effectiveness of your addressable media spend and optimize future spend decisions to maximize ROI and ROAS.
Intelligence Hub
Empower your brand with a cloud-based data analytics environment that enables a real-time data pipeline, marketing optimization and business intelligence.
Data Privacy
Industries
Financial Services
Fuel growth with the experts in data stewardship and privacy.
Retail
Optimize your omnichannel marketing strategies and programs.
Restaurants
Activate insights in a transformed ecosystem, at scale.
Automotive
Deliver a seamless automotive experience.
Insurance
Drive growth with premier people-based marketing solutions.
Healthcare
Leverage data to enhance the patient experience.
Consumer Packaged Goods, Durables and Fast-Moving Goods
Gain new advantages by bridging the consumer insights gaps between the digital and physical distribution networks.
Travel & Entertainment
Create a connected travel experience.
Telecommunications
Power smart marketing programs that increase net adds, reduce churn, enhance customer experience and grow ARPU and ARPA.
Media
Reach high-value audiences to drive engagement and reduce churn.
Technology
Accelerate adoption with powerful data-driven experiences.
Grocery and Convenience Stores
Transform payment processing into rich first-party data.
Food Delivery Services
Determine the market price tolerance to strike the best balance to fuel adoption and growth.
Government and Public Sector
Enabling highly-personalized customer experiences.
Resources Hub
Events
What is?
Consumer Data
People-Based Marketing
Customer Data Platform
Data Management Platform
Identity Resolution
Customer Experience
Digital Transformation
The New Data Economy
Google Cookie Changes
Marketing Database
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Latest from
Acxiom
Goldman Sachs and Acxiom Partnership Recognized for Innovation in Marketing Personalization
