Insights
How We Can Help
Increase Reach, Revenue, and ROI
Get omnichannel experiences right and win the battle for consumer attention. We make it safe and easy to activate data anywhere, so you can engage consumers with relevant messages at scale and tie everything back to real results.
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Acquire and Grow Customers
Use data to increase the return on campaigns designed to grow your customer base or increase share of wallet.
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Personalize Communications
Increase lift by engaging audiences with offers that are relevant, useful, and contextual.
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Measure and Optimize ROI
Ensure that every dollar spent is being used as efficiently and effectively as possible.
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Monetize Data
Generate revenue by curating, onboarding, and distributing your data across the ecosystem.
Unlock Value from Data
We help you tear down the silos that create complexity and realize the full potential of your data to fuel insights, innovation, and competitive advantage.
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Unify Offline and Digital Data
Connect everything at the data layer to create a single view of the customer that enables better engagement and insights.
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Validate and Enhance Customer Data
Augment customer records with accurate first, second, and third-party data.
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Activate Data Across Channels
Deliver audiences to your preferred marketing platforms, publishers, and services partners to execute campaigns.
Products and Services to Help You
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Learn more Strategy Services
We help you define a strategy, architecture, and roadmap to optimize how you harness technology and data to achieve true omnichannel marketing.
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Measurement & Analytics
Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.
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InfoBase
Comprehensive consumer data for powerful audience insights and targeting across the globe.
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Personicx
Simplifies audience creation by clustering U.S. households based on consumer behaviors and demographics.
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Services
Acxiom offers a wide range of service offerings to help brands, agencies, and their technology partners harness data to improve every customer interaction.
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Identity Resolution Solutions
Enable exceptional experiences by leveraging nearly 50 years of expertise in global consumer data and omnichannel identity that deliver a robust suite of offerings that power people-based engagements everywhere.
