Drive More Sales With Smarter Targeting Strategies
Make every marketing dollar go farther by finding and engaging the best audiences for your campaigns.
Acquire & Grow Customers
-
Increase Sales Lift
Improve performance by targeting the prospects and customers most likely to respond to your offers.
-
Reach People, Not Proxies
Move beyond silos and take a people-based approach to engaging your audience across channels and devices.
-
Reduce Inefficiency and Waste
Maximize returns and protect your brand by focusing spend only on your intended audience.
Use Case Examples
-
CRM Retargeting
Use data from CRM, email, and point-of-sale systems to target customers with cross-sell and upsell offers online.
-
Audience Suppression
Remove past purchasers from your digital new customer acquisition campaigns.
-
Omnichannel Marketing
Reach the same audience throughout customer journeys that span multiple channels and devices.
-
Collaborative Marketing
Share audience data with marketing partners in a privacy compliant way to build audiences from second-party data.
-
Look-Alike Modeling
Find and reach a broader universe of consumers who resemble your best customers.
-
Audience Analytics
Use scoring and modeling techniques to focus your spend on the consumers most ready to buy.
-
Audience Reactivation
Engage audiences on the channels and devices they prefer to use when interacting with your brand.
-
Acquisition Analytics
Find marketing opportunities by combining two (or more) brands’ first-party data.
Products And Services To Help You
-
![LiveRamp IdentityLink]()
LiveRamp IdentityLink
Combines AbiliTec with digital identity resolution capabilities across platforms and devices to power omnichannel marketing.
-
![Audience Cloud]()
Audience Cloud
Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.
-
![InfoBase]()
InfoBase
Comprehensive consumer data on approximately 250 million U.S. addressable consumers for powerful audience insights and targeting.
-
![Data Packages]()
Data Packages
Help you quickly find audiences for your campaigns through packages optimized for seasonal events, enthusiasts, and more.
-
![Audience Propensities]()
Audience Propensities
Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.
-
![Audience Monetization]()
Audience Monetization
How can you create new revenue streams from your data assets? Acxiom can help you monetize your data in a responsible and ethical way.
