Drive More Sales With Smarter Targeting Strategies
Make every marketing dollar go farther by finding and engaging the best audiences for your campaigns.
Acquire & Grow Customers
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Increase Sales Lift
Improve performance by targeting the prospects and customers most likely to respond to your offers.
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Reach People, Not Proxies
Move beyond silos and take a people-based approach to engaging your audience across channels and devices.
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Reduce Inefficiency and Waste
Maximize returns and protect your brand by focusing spend only on your intended audience.
Use Case Examples
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CRM Retargeting
Use data from CRM, email, and point-of-sale systems to target customers with cross-sell and upsell offers online.
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Audience Suppression
Remove past purchasers from your digital new customer acquisition campaigns.
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Omnichannel Marketing
Reach the same audience throughout customer journeys that span multiple channels and devices.
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Collaborative Marketing
Share audience data with marketing partners in a privacy compliant way to build audiences from second-party data.
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Look-Alike Modeling
Find and reach a broader universe of consumers who resemble your best customers.
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Audience Analytics
Use scoring and modeling techniques to focus your spend on the consumers most ready to buy.
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Audience Reactivation
Engage audiences on the channels and devices they prefer to use when interacting with your brand.
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Acquisition Analytics
Find marketing opportunities by combining two (or more) brands’ first-party data.
Products And Services To Help You
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Audience Cloud
Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.
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InfoBase
Comprehensive consumer data on approximately 250 million U.S. addressable consumers for powerful audience insights and targeting.
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Data Packages
Help you quickly find audiences for your campaigns through packages optimized for seasonal events, enthusiasts, and more.
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Audience Propensities
Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.
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Audience Monetization
How can you create new revenue streams from your data assets? Acxiom can help you monetize your data in a responsible and ethical way.
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Identity Solutions
Enable exceptional experiences by leveraging nearly 50 years of expertise in global consumer data and omnichannel identity that deliver a robust suite of offerings that power people-based engagements everywhere.
