Drive More Sales With Smarter Targeting Strategies
Make every marketing dollar go farther by finding and engaging the best audiences for your campaigns.
Acquire & Grow Customers
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Increase Sales Lift
Improve performance by targeting the prospects and customers most likely to respond to your offers.
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Reach People, Not Proxies
Move beyond silos and take a people-based approach to engaging your audience across channels and devices.
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Reduce Inefficiency and Waste
Maximize returns and protect your brand by focusing spend only on your intended audience.
Use Case Examples
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CRM Retargeting
Use data from CRM, email, and point-of-sale systems to target customers with cross-sell and upsell offers online.
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Audience Suppression
Remove past purchasers from your digital new customer acquisition campaigns.
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Omnichannel Marketing
Reach the same audience throughout customer journeys that span multiple channels and devices.
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Collaborative Marketing
Share audience data with marketing partners in a privacy compliant way to build audiences from second-party data.
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Look-Alike Modeling
Find and reach a broader universe of consumers who resemble your best customers.
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Audience Analytics
Use scoring and modeling techniques to focus your spend on the consumers most ready to buy.
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Audience Reactivation
Engage audiences on the channels and devices they prefer to use when interacting with your brand.
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Acquisition Analytics
Find marketing opportunities by combining two (or more) brands’ first-party data.
Products And Services To Help You
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Audience Cloud
Provides access to Acxiom data through a self-service tool that supports segmentation, modeling, media planning, and distribution.
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LiveRamp IdentityLink
Combines AbiliTec with digital identity resolution capabilities across platforms and devices to power omnichannel marketing.
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![Advanced TV]()
Advanced TV
Enables you to execute campaigns and measure results across addressable TV, spot and national TV, VOD and online video.
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![Data Packages]()
Data Packages
Help you quickly find audiences for your campaigns through packages optimized for seasonal events, enthusiasts, and more.
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![Analytics Services]()
Analytics Services
Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.
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![Data Environments]()
Data Environments
Design, build and run best-in-class data environments that seamlessly integrate all of your omnichannel data sources for a complete customer view
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![Managed Services]()
Managed Services
Helps you build a next-generation marketing stack, manage your marketing data operations, and execute campaigns.
