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Government & Public Sector

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Government & Public Sector Government & Public Sector

Enabling Highly-Personalized Customer Experiences

As the digital world evolves and transforms, Federal, State and Local agencies are challenged to connect with citizens and provide a personalized experience while navigating ever-changing citizen needs, channels, technologies, data, regulations, and risks. Acxiom, a leader in customer data, identity management and ethical data use for 50 years, helps government & public sector entities to create highly-personalized, omnichannel experiences by:

  • Uniquely identifying citizens for public outreach programs
  • Detecting and mitigating fraud by verifying that people are who they say they are
  • Engaging the public with relevant messaging
  • Maintaining a diligent focus on data ethics, privacy, compliance and security

The result is improved citizen engagement, informed decision making, and reduced fraud, waste and abuse with a positive impact on policy, programs and operations.

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Meet Our Experts

  • Asya Smith

    VP, Government & Public Sector

    Asya Smith leads Acxiom’s Government and Public Sector practice. Asya works closely with federal and state agency clients, leveraging Acxiom’s solutions and capabilities to help them solve challenges including citizen outreach and benefits fraud.

    VP, Government & Public Sector

    Asya Smith leads Acxiom’s Government and Public Sector practice. Asya works closely with federal and state agency clients, leveraging Acxiom’s solutions and capabilities to help them solve challenges including citizen outreach and benefits fraud.

    Asya has more than 20 years of executive and senior management experience for award-winning government contractors and other companies. Before joining Acxiom, she served as Chief Operating Office at both SysArc and VariQ.  Earlier in her career she was vice-president and director at Zenith-American Solutions, Energy Enterprise Solutions and Fannie Mae.

    A native of Bulgaria, Asya earned her bachelor’s and master’s degrees in information technology at the Technical University of Sofia.  After moving to the United States, Asya received her MBA in international business at Johns Hopkins University and became a proud U.S. citizen.  Asya lives in Maryland, just north of Washington, D.C., with her husband and their three children.

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  • Chris Lanaux

    Chief Technology Officer, Product and Engineering

    Chris Lanaux serves as CTO and Head of Product and Engineering at Acxiom. He oversees the technology-related strategies and decisions aligning to the short and long-term strategic goals of the organization.

    Chris Lanaux

    Chris Lanaux serves as CTO and Head of Product and Engineering at Acxiom. He oversees the technology-related strategies and decisions aligning to the short and long-term strategic goals of the organization.

    Chris is a seasoned operations and technology executive who has been at the center of Acxiom’s omnichannel data-driven transformation agenda in multiple roles over the last nine years. Most recently, he led the Acxiom innovation team designing and developing the Unified Data Layer framework, including a number of unique data environment solutions, establishing the omnichannel data foundation for many of the world’s largest brands.

    Prior to serving as CTO, Chris spent three years as Vice President of Global Customer Operations, serving as a change agent to drive Software-as-a Service (SaaS) operational practices at Acxiom. He has also played key roles in Global Technology Services (Acxiom’s former ITO business), establishing and managing critical IT capabilities around the globe, as well as centralizing Acxiom’s product and engineering efforts as Acxiom embarked upon digital transformation.

    Chris holds an MBA with concentrations in supply chain management and information systems from Michigan State University. He lives in Arkansas with his family and is an avid scuba diver.

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Discover What a Unified Data Foundation Can Do For You

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.