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Government & Public Sector

Government & Public Sector Government & Public Sector

Enabling Highly-Personalized Customer Experiences

As the digital world evolves and transforms, Federal, State and Local agencies are challenged to connect with citizens and provide a personalized experience while navigating ever-changing citizen needs, channels, technologies, data, regulations, and risks. Acxiom, a leader in customer data, identity management and ethical data use for 50 years, helps government & public sector entities to create highly-personalized, omnichannel experiences by:

  • Uniquely identifying citizens for public outreach programs
  • Detecting and mitigating fraud by verifying that people are who they say they are
  • Engaging the public with relevant messaging
  • Maintaining a diligent focus on data ethics, privacy, compliance and security

The result is improved citizen engagement, informed decision making, and reduced fraud, waste and abuse with a positive impact on policy, programs and operations.

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Meet Our Experts

  • Asya Smith

    VP, Government & Public Sector

    Asya Smith leads Acxiom’s Government and Public Sector practice. She works closely with federal and state agency clients, leveraging Acxiom’s solutions and capabilities to help them solve challenges, including citizen outreach and reducing benefits fraud.

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  • Tom Hutchison

    Industry Strategist, Government & Public Sector

    Tom Hutchison serves as the industry strategist for Acxiom’s Government and Public Sector team. As a long time Acxiom associate, he understand the data and technology used by leading marketers and translates it to fit the needs of federal, state and local government agencies to create positive citizen experiences.

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Creating citizen journeys and experiences

Through the ethical use of data, identity, and AI.

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