Government & Public Sector

As the digital world evolves and transforms, Federal, State and Local agencies are challenged to connect with citizens and provide a personalized experience while navigating ever-changing citizen needs, channels, technologies, data, regulations, and risks. Acxiom, a leader in customer data, identity management and ethical data use for 50 years, helps government & public sector entities to create highly-personalized, omnichannel experiences by:

Uniquely identifying citizens for public outreach programs
Detecting and mitigating fraud by verifying that people are who they say they are
Engaging the public with relevant messaging
Maintaining a diligent focus on data ethics, privacy, compliance and security

The result is improved citizen engagement, informed decision making, and reduced fraud, waste and abuse with a positive impact on policy, programs and operations.

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Data Strategy, Architecture & Governance Services

Create data and technology roadmaps to meet your short- and long-term goals.

Develop models, policies, and standards that govern which data is collected, how it is stored, arranged, integrated and put to use in data systems and organizations.

Leverage our data governance and privacy experts to validate data sources, data flows, privacy policies, and product designs.
Data & Identity Management Solutions

Ensure the highest level of identity data completeness and accuracy to fuel operational mission.

Accurately identify groupings for citizen outreach and streamline delivery of government services.

Personalize communications (government benefit offerings, recall notices).

Enable smarter, relevant, and consistent engagement across channels and devices through advanced analytics.
Data-Driven Risk Management Solutions

Reliably validate and authenticate identity quickly and accurately with sub-second access to one of the most comprehensive risk repositories in the world.

Detect government benefits fraud and payment errors.

Verify identity and validate authenticity of personally supplied information.

Prefill citizen supplied data to improve interaction experience.
Data Privacy & Compliance Services

Perform enterprise-level data cleansing through standard, optimized data-cleansing rules to ensure both clean and complete data records.

Improve data quality and consistency, correct data anomalies, update information and fill in the gaps.

Make data available in its most granular, raw and unaltered form for optimal data lineage, with the flexibility to evolve based on the needs of the organization.

Automatically apply protection as data moves – remove PII, match records, encrypt, and transform data to keep data privacy-compliant at rest and in transit.
Data Measurement & Analytics Services

Understand your outreach efforts. Are they driving results, and where improvements can make them more effective and efficient.

Leverage best of breed third-party tools for analytics, modeling, and data visualization with flexibility to incorporate a variety of tools aligned with the broad analytic user needs – from data analyst to data scientist.

Leverage seasoned analytic expertise to maximize the power of your analytics.

An Identity Buyer's Guide for Data-Driven Engagement

Key Questions to consider when reviewing Identity Solutions

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Why Data and Data Governance Matter More than Ever: Leading the Charge for Regulatory Compliance

Insights into best practices for creating a lasting data governance strategy

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Data Quality Best Practices

Explore best practices for maintaining quality data.

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Asya Smith

VP, Government & Public Sector

Asya Smith leads Acxiom’s Government and Public Sector practice. Asya works closely with federal and state agency clients, leveraging Acxiom’s solutions and capabilities to help them solve challenges including citizen outreach and benefits fraud.
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VP, Government & Public Sector

Asya Smith leads Acxiom’s Government and Public Sector practice. Asya works closely with federal and state agency clients, leveraging Acxiom’s solutions and capabilities to help them solve challenges including citizen outreach and benefits fraud.
Asya has more than 20 years of executive and senior management experience for award-winning government contractors and other companies. Before joining Acxiom, she served as Chief Operating Office at both SysArc and VariQ. Earlier in her career she was vice-president and director at Zenith-American Solutions, Energy Enterprise Solutions and Fannie Mae.
A native of Bulgaria, Asya earned her bachelor’s and master’s degrees in information technology at the Technical University of Sofia. After moving to the United States, Asya received her MBA in international business at Johns Hopkins University and became a proud U.S. citizen. Asya lives in Maryland, just north of Washington, D.C., with her husband and their three children.
Chris Lanaux

Chief Technology Officer, Product and Engineering

Chris Lanaux serves as CTO and Head of Product and Engineering at Acxiom. He oversees the technology-related strategies and decisions aligning to the short and long-term strategic goals of the organization.
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Chris Lanaux

Chris Lanaux serves as CTO and Head of Product and Engineering at Acxiom. He oversees the technology-related strategies and decisions aligning to the short and long-term strategic goals of the organization.
Chris is a seasoned operations and technology executive who has been at the center of Acxiom’s omnichannel data-driven transformation agenda in multiple roles over the last nine years. Most recently, he led the Acxiom innovation team designing and developing the Unified Data Layer framework, including a number of unique data environment solutions, establishing the omnichannel data foundation for many of the world’s largest brands.
Prior to serving as CTO, Chris spent three years as Vice President of Global Customer Operations, serving as a change agent to drive Software-as-a Service (SaaS) operational practices at Acxiom. He has also played key roles in Global Technology Services (Acxiom’s former ITO business), establishing and managing critical IT capabilities around the globe, as well as centralizing Acxiom’s product and engineering efforts as Acxiom embarked upon digital transformation.
Chris holds an MBA with concentrations in supply chain management and information systems from Michigan State University. He lives in Arkansas with his family and is an avid scuba diver.

Government & Public Sector

Learn more from Acxiom

An Identity Buyer's Guide for Data-Driven Engagement

Why Data and Data Governance Matter More than Ever: Leading the Charge for Regulatory Compliance

Data Quality Best Practices

Meet Our Experts

Asya Smith

VP, Government & Public Sector

VP, Government & Public Sector

Chris Lanaux

Chief Technology Officer, Product and Engineering

Chris Lanaux

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