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Government & Public Sector

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Government & Public Sector Government & Public Sector

Enabling Highly-Personalized Customer Experiences

As the digital world evolves and transforms, Federal, State and Local agencies are challenged to connect with citizens and provide a personalized experience while navigating ever-changing citizen needs, channels, technologies, data, regulations, and risks. Acxiom, a leader in customer data, identity management and ethical data use for 50 years, helps government & public sector entities to create highly-personalized, omnichannel experiences by:

  • Uniquely identifying citizens for public outreach programs
  • Detecting and mitigating fraud by verifying that people are who they say they are
  • Engaging the public with relevant messaging
  • Maintaining a diligent focus on data ethics, privacy, compliance and security

The result is improved citizen engagement, informed decision making, and reduced fraud, waste and abuse with a positive impact on policy, programs and operations.

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Meet Our Expert

  • Asya Smith

    VP, Government & Public Sector

    Asya Smith leads Acxiom’s Government and Public Sector practice. She works closely with federal and state agency clients, leveraging Acxiom’s solutions and capabilities to help them solve challenges, including citizen outreach and reducing benefits fraud.

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    Government and Public Sector

    VP, Government & Public Sector

    Asya Smith leads Acxiom’s Government and Public Sector practice. Asya works closely with federal and state agency clients, leveraging Acxiom’s solutions and capabilities to help them solve challenges, including citizen outreach and benefits fraud.

    Asya has more than 20 years of executive and senior management experience for award-winning government contractors and other companies. Before joining Acxiom, she served as Chief Operating Officer at both SysArc and VariQ.  Earlier in her career, she was vice-president and director at Zenith-American Solutions, Energy Enterprise Solutions, and Fannie Mae.

    Asya earned her bachelor’s and master’s degrees in information technology at the Technical University of Sofia.  Asya received her MBA in international business at Johns Hopkins University.  Asya lives in Maryland, just north of Washington, D.C., with her husband and their three children.

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Creating citizen journeys and experiences

Through the ethical use of data, identity, and AI.