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Insurance

Premier People-Based Marketing Solutions

We provide 9 of the top 10 insurance providers with data-driven marketing solutions that drive growth and fuel powerful customer experiences

Our Key Solutions

Acxiom enables people-based marketing and closed-loop measurement across the entire customer lifecycle, from acquisition to onboarding, growth, and retention

Retain High Lifetime Value Customers

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Engage Throughout the Customer Lifecycle

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Grow Your Customer Base

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Continually Improve Marketing Performance

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Retain High Lifetime Value Customers

Improve your ability to understand and reach your customers with better data processes, strategy, and analytics

Gain insights into who your high value profitable customers are and find more like them to target and convert
Drive loyalty and revenue by building deeper relationships and by increasing the average number of products sold per policy
Personalize more communications with customers

Engage Throughout the Customer Lifecycle

Maximize revenue opportunities through a strategic roadmap of solutions outlining when and how to engage throughout the entire customer lifecycle – awareness, engagement, conversion, cross-sell, retention and win-back

Boost revenue with a clear blueprint for customer engagement across channels and devices
Build stronger relationships post-sale with customers
Drive loyalty and lifelong customer relationships with more relevant communications

Grow Your Customer Base

Deliver optimal insurance offers through an intuitive omnichannel acquisition solution

Identify and predict a customer's preferred path to purchase (e.g., agent, self-service, or hybrid)
Define the best omnichannel strategy for direct-to-consumer marketing including operational requirements, when to build vs. partner, and more
Regain lost market share through right time, right message, right channel targeting

Continually Improve Marketing Performance

Understand campaign performance with people-based, omnichannel, closed-loop measurement that leverages Acxiom’s offline expertise applied to digital channels

Optimize media mix and make more informed, smarter decisions by attributing which channels led to success
Orchestrate channels to deliver a personalized and optimized customer experience
Deliver relevant content to the consumer’s preferred channel

Our Expertise

Industry Specific Talent

Hundreds of years of combined insurance industry expertise working on the vendor, carrier, and agent side
Identity Resolution

Recognizing consumers across channels and devices with high levels of accuracy
Data Stewardship

Managing data ethically, securely, and within legal boundaries using tools, processes, and systems designed to protect your customers and your brand
Complete Customer View

Enabling great customer experiences by solving for a complete customer view at the data layer

Products And Services

Unified Data Layer

Acxiom's Unified Data Layer (UDL) breaks down data silos with an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.

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Measurement & Analytics

Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.

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Identity Verification & Authentication

Reduces the risk of fraud and regulatory non-compliance by verifying consumers are who they claim to be.

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Identity Solutions

Enable exceptional experiences by leveraging nearly 50 years of expertise in global consumer data and omnichannel identity that deliver a robust suite of offerings that power people-based engagements everywhere.

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Resources

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