Gain insights into who your high value profitable customers are and find more like them to target and convert
Insurance
Today, customers are already receiving personal and relevant messages from all their favorite brands – and they expect the same from their insurance carriers. Proactive insurers that want to fuel powerful customer experiences are making major martech investments to ensure their data foundation is accurate and complete. And they understand the value of working with an experienced partner to help. In fact, 9 of the top 10 insurance providers partner with Acxiom to deliver the marketing solutions needed to drive growth.
Our Key Solutions
Acxiom enables people-based marketing and closed-loop measurement across the entire customer lifecycle, from acquisition to onboarding, growth, and retention.
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Retain High Lifetime Value Customers
Improve your ability to understand and reach your customers with better data processes, strategy, and analytics.
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Drive loyalty and revenue by building deeper relationships and by increasing the average number of products sold per policy
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Personalize more communications with customers
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Engage Throughout the Customer Lifecycle
Maximize revenue opportunities through a strategic roadmap of solutions outlining when and how to engage throughout the entire customer lifecycle – awareness, engagement, conversion, cross-sell, retention and win-back
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Boost revenue with a clear blueprint for customer engagement across channels and devices
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Build stronger relationships post-sale with customers
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Drive loyalty and lifelong customer relationships with more relevant communications
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Grow Your Customer Base
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Identify and predict a customer’s preferred path to purchase (e.g., agent, self-service, or hybrid)
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Define the best omnichannel strategy for direct-to-consumer marketing including operational requirements, when to build vs. partner, and more
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Regain lost market share through right time, right message, right channel targeting
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Continually Improve Marketing Performance
Understand campaign performance with people-based, omnichannel, closed-loop measurement that leverages Acxiom’s offline expertise applied to digital channels
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Optimize media mix and make more informed, smarter decisions by attributing which channels led to success
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Orchestrate channels to deliver a personalized and optimized customer experience
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Deliver relevant content to the consumer’s preferred channel
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Thought Leadership
Improve your ability to understand and reach your customers with better data processes, strategy, and analytics.
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A Study of Martech Through the Eyes of Senior Leaders
Learn why a unified data layer approach is needed
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3 Fundamentals of Data-Driven Insurance Marketing
Learn why marketers struggle with these fundamental and how to get them right.
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What Experiences Do Customers Seek from Life Insurance Companies?
Want to maximize your offerings and services in an ever-changing marketing landscape? Download the report today.
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What Experiences Do Customers Seek from Property-and-Casualty Insurers?
Want to maximize your offerings and services in an ever-changing marketing landscape? Download the report today.
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Why They Choose You To Be Their Insurer
The infographic is a thorough look into how people shop for insurance today, and what entices them to buy.
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Why They Choose You To Be Their Insurer
Today, digital transition is more important than ever. Do you have a transition plan? Read the report.
Connect with Our Experts
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Clark Wooten
Managing Director, Insurance & Healthcare Industries
Clark Wooten serves as Industry Managing Director for the insurance and healthcare industries at Acxiom. He is responsible for client relationship management and service delivery for Acxiom’s valued insurance clients.
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Karen Imbrogno
Principal Insurance Industry Analyst for P&C, Life and Health at Acxiom
Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space as well as making sure Acxiom has solution sets to meet the changing market needs.