Premier People-Based Marketing Solutions
We provide 9 of the top 10 insurance providers with data-driven marketing solutions that drive growth and fuel powerful customer experiences
Insurance
Our Key Solutions
Acxiom enables people-based marketing and closed-loop measurement across the entire customer lifecycle, from acquisition to onboarding, growth, and retention
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Retain High Lifetime Value Customers
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Engage Throughout the Customer Lifecycle
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Grow Your Customer Base
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Continually Improve Marketing Performance
Retain High Lifetime Value Customers
Improve your ability to understand and reach your customers with better data processes, strategy, and analytics
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Gain insights into who your high value profitable customers are and find more like them to target and convert
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Drive loyalty and revenue by building deeper relationships and by increasing the average number of products sold per policy
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Personalize more communications with customers
Engage Throughout the Customer Lifecycle
Maximize revenue opportunities through a strategic roadmap of solutions outlining when and how to engage throughout the entire customer lifecycle – awareness, engagement, conversion, cross-sell, retention and win-back
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Boost revenue with a clear blueprint for customer engagement across channels and devices
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Build stronger relationships post-sale with customers
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Drive loyalty and lifelong customer relationships with more relevant communications
Grow Your Customer Base
Deliver optimal insurance offers through an intuitive omnichannel acquisition solution
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Identify and predict a customer's preferred path to purchase (e.g., agent, self-service, or hybrid)
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Define the best omnichannel strategy for direct-to-consumer marketing including operational requirements, when to build vs. partner, and more
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Regain lost market share through right time, right message, right channel targeting
Continually Improve Marketing Performance
Understand campaign performance with people-based, omnichannel, closed-loop measurement that leverages Acxiom’s offline expertise applied to digital channels
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Optimize media mix and make more informed, smarter decisions by attributing which channels led to success
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Orchestrate channels to deliver a personalized and optimized customer experience
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Deliver relevant content to the consumer’s preferred channel
Share Customer Data with Trusted Partners
Combine your data with customer data from other companies to increase revenue through new customer insights and co-marketing opportunities
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Discover cross-sell and retention opportunities
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Acquire and exchange data in a safe and privacy-compliant way
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Power more effective collaborative marketing to increase share of wallet and customer lifetime value
Our Expertise
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Industry Specific Talent
Hundreds of years of combined insurance industry expertise working on the vendor, carrier, and agent side
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Identity Resolution
Recognizing consumers across channels and devices with high levels of accuracy
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Data Stewardship
Managing data ethically, securely, and within legal boundaries using tools, processes, and systems designed to protect your customers and your brand
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Complete Customer View
Enabling great customer experiences by solving for a complete customer view at the data layer
Products And Services
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Unified Data Layer
Acxiom's Unified Data Layer (UDL) breaks down data silos with an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.
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Measurement & Analytics
Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.
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Identity Verification & Authentication
Reduces the risk of fraud and regulatory non-compliance by verifying consumers are who they claim to be.
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Identity Solutions
Enable exceptional experiences by leveraging nearly 50 years of expertise in global consumer data and omnichannel identity that deliver a robust suite of offerings that power people-based engagements everywhere.
Resources
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InsightsReport: What Experience Do Customers Seek from Life Insurance Companies?
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InsightsReport: What Experience Do Customers Seek from P&C Insurance Companies?
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InsightseBook: The Age of the Omnichannel Integrator
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InsightseBook: Fundamentals of Data-Driven Marketing
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