Insurance

Today, delivering a hyper-personalized customer experience is essential to driving success in the insurance industry. Customers are already receiving personal and relevant messages from all their favorite brands – and they expect the same from their insurance carriers. Proactive insurers that want to fuel powerful customer experiences are making major martech investments to ensure their data foundation is accurate and complete. And they understand the value of working with an experienced partner to help. In fact, 9 of the top 10 insurance providers partner with Acxiom to deliver the marketing solutions needed to drive growth.

Retain High Lifetime Value Customers

Improve your ability to understand and reach your customers with better data processes, strategy, and analytics

Gain insights into who your high value profitable customers are and find more like them to target and convert

Drive loyalty and revenue by building deeper relationships and by increasing the average number of products sold per policy

Personalize more communications with customers
Engage Throughout the Customer Lifecycle

Maximize revenue opportunities through a strategic roadmap of solutions outlining when and how to engage throughout the entire customer lifecycle – awareness, engagement, conversion, cross-sell, retention and win-back

Boost revenue with a clear blueprint for customer engagement across channels and devices

Build stronger relationships post-sale with customers

Drive loyalty and lifelong customer relationships with more relevant communications
Grow Your Customer Base

Identify and predict a customer’s preferred path to purchase (e.g., agent, self-service, or hybrid)

Define the best omnichannel strategy for direct-to-consumer marketing including operational requirements, when to build vs. partner, and more

Regain lost market share through right time, right message, right channel targeting
Continually Improve Marketing Performance

Understand campaign performance with people-based, omnichannel, closed-loop measurement that leverages Acxiom’s offline expertise applied to digital channels

Optimize media mix and make more informed, smarter decisions by attributing which channels led to success

Orchestrate channels to deliver a personalized and optimized customer experience

Deliver relevant content to the consumer’s preferred channel

A Study of Martech Through the Eyes of Senior Leaders

Learn why a unified data layer approach is needed

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3 Fundamentals of Data-Driven Insurance Marketing

Learn why marketers struggle with these fundamental and how to get them right.

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What Experiences Do Customers Seek from Life Insurance Companies?

Want to maximize your offerings and services in an ever-changing marketing landscape? Download the report today.

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What Experiences Do Customers Seek from Property-and-Casualty Insurers?

Want to maximize your offerings and services in an ever-changing marketing landscape? Download the report today.

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Clark Wooten

Managing Director, Insurance & Healthcare Industries

Clark Wooten serves as Industry Managing Director for the insurance and healthcare industries at Acxiom. He is responsible for client relationship management and service delivery for Acxiom’s valued insurance clients.
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Clark Wooten

Clark Wooten serves as Industry Managing Director for the insurance and healthcare industries at Acxiom. He is responsible for client relationship management and service delivery for Acxiom’s valued insurance clients. Since joining Acxiom in 1999, Clark has been focused on Acxiom’s insurance practice, specifically on supporting and growing this strategic vertical for the company.
Clark draws from his 15 years of experience in the insurance industry, most notably with Nationwide Insurance, in the areas of claims, underwriting and management to lead the delivery of the many solutions and services Acxiom provides to these markets.
Clark holds a bachelor’s degree in business administration and insurance from Baylor University. He also holds his Chartered Property and Casualty Underwriter (CPCU) designation and is a member of the CPCU Society. Clark and his wife Donna live in Conway, Arkansas and enjoy travel, tennis and being involved with their community and church.
Karen Imbrogno

Principal Insurance Industry Analyst for P&C, Life and Health at Acxiom

Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space as well as making sure Acxiom has solution sets to meet the changing market needs.
Connect on LinkedIn

Karen Imbrogno

Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space as well as making sure Acxiom has solution sets to meet the changing market needs. Karen works with insurance customers to identify, prioritize, and build business cases. She positions Acxiom as a thought leader in the insurance space.

Insurance

Thought Leadership

A Study of Martech Through the Eyes of Senior Leaders

3 Fundamentals of Data-Driven Insurance Marketing

What Experiences Do Customers Seek from Life Insurance Companies?

What Experiences Do Customers Seek from Property-and-Casualty Insurers?

Connect with Our Experts

Clark Wooten

Managing Director, Insurance & Healthcare Industries

Clark Wooten

Karen Imbrogno

Principal Insurance Industry Analyst for P&C, Life and Health at Acxiom

Karen Imbrogno

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