Create a Continuous Cycle of Improvement
Measure the impact of your campaigns on real sales results, feed insights into your targeting strategy, and repeat to drive the best ROI.
Measure and Optimize ROI
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Optimize Marketing Spend
Improve efficiency by directing spend toward the best performing channels, publishers, and creative.
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Reduce Customer Acquisition Costs
Use people-based marketing techniques to reach your target audience with optimal frequency and efficient media buys.
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Understand the Customer Journey
Unify offline and digital data from each brand touchpoint to create a single view of the customer for analytics insights.
Use Case Examples
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Campaign Measurement
Understand the incremental impact of marketing campaigns across offline and digital sales channels.
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Cross-Channel Attribution
Measure and assign credit to interactions througout the customer journey that influence a purchase.
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Publisher Analytics
Gain insight into which combination of publishers, channels, and campaigns yield the best results.
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Audience Analytics
Lower customer acquisition costs by optimizing audiences and reach strategies.
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Collaborative Analytics
Unlock value from second-party data partnerships with insights into how to optimize audiences and campaigns.
Products And Services To Help You
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Private: Analytics & Measurement Services
Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.
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Data Strategy & Architecture Services
Helps you define a data strategy and roadmap that connects all your data for seamless people-based marketing.
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![AbiliTec]()
AbiliTec
Uses identity resolution to unify data through a privacy-compliant link that can be associated with PII.
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![LiveRamp IdentityLink]()
LiveRamp IdentityLink
Combines AbiliTec with digital identity resolution capabilities across platforms and devices to power omnichannel marketing.
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![Advanced TV]()
Advanced TV
Enables you to execute campaigns and measure results across addressable TV, spot and national TV, VOD and online video.
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![Managed Services for Data-Driven Marketing]()
Managed Services for Data-Driven Marketing
Helps you build a next-generation marketing stack, manage your marketing data operations, and execute campaigns.
Resources
See How We Can Help You Monetize Data
Learn More