Create a Continuous Cycle of Improvement
Measure the impact of your campaigns on real sales results, feed insights into your targeting strategy, and repeat to drive the best ROI.
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Measure the impact of your campaigns on real sales results, feed insights into your targeting strategy, and repeat to drive the best ROI.
Improve efficiency by directing spend toward the best performing channels, publishers, and creative.
Use people-based marketing techniques to reach your target audience with optimal frequency and efficient media buys.
Unify offline and digital data from each brand touchpoint to create a single view of the customer for analytics insights.
Understand the incremental impact of marketing campaigns across offline and digital sales channels.
Measure and assign credit to interactions througout the customer journey that influence a purchase.
Gain insight into which combination of publishers, channels, and campaigns yield the best results.
Lower customer acquisition costs by optimizing audiences and reach strategies.
Unlock value from second-party data partnerships with insights into how to optimize audiences and campaigns.
Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.
Helps you define a data strategy and roadmap that connects all your data for seamless people-based marketing.
Uses identity resolution to unify data through a privacy-compliant link that can be associated with PII.
Combines AbiliTec with digital identity resolution capabilities across platforms and devices to power omnichannel marketing.
Enables you to execute campaigns and measure results across addressable TV, spot and national TV, VOD and online video.
Helps you build a next-generation marketing stack, manage your marketing data operations, and execute campaigns.