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First-party Identity Graphs

Unify Customer Identity

First-party, enterprise identity graphs hold the identifiers and signals that correlate with individual consumers. Organizing digital and offline first-party data with third-party insights, the graphs connect and maintain consumer identity across touch points, devices, channels, and identity relationships.

First-party Identity Graphs First-party Identity Graphs

The Real Identity engine drives the continuing association of new and changing data into an ever-evolving identity profile. Identity graphs empower you to maintain identity over time and build real relationships through the ability to:

  • Fuel enterprise-level use cases from operations to marketing to data governance
  • Consistently connect people across touch points, devices, and channels
  • Maintain ever-changing consumer information over time
  • Support a preferred customer view tailored to the unique lens of the brand

Experiences that Matter

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.