The Human Equation of Marketing
Tracy YoungLincoln, Chief Client Officer at Kinesso, joins the podcast to discuss the human factor of marketing – on all sides of the equation.
What Google’s Cookie Changes Mean For Financial Services
Acxiom’s guru of industry strategy and digital enablement Dana Goff joins the podcast to discuss the foundational role of identity in the financial services industry.
The Brand-Privacy Tug of War
Listen in as Brandy Walsh, privacy counsel at LiveRamp, breaks down the nuances of CCPA vs. CPRA, mathematical approaches to privacy, and how it all impacts brands and their identity efforts.
Collect, Manage and Connect High Fidelity Data
John Baudino joins the podcast to clear up the questions on how to build a plan to collect, manage and connect data in the right way.
Don’t Wait: There’s No Silver Bullet
Bobby Heller joins the podcast to help us understand the current issues, complications and consequences of adtech evolution.
How to Know Customers in the Moment
Ted Hart joins the podcast to discuss the critical role of data strategy in paving the path for success when optimizing an existing CDP or building an enterprise identity solution from scratch.
The Secret to CDP Success
The biggest challenge to implementing a CDP or a single technology is understanding that it isn’t a singular answer – it’s an important part of an overall strategy.
Help! My CDP Won’t Work
CDPs won’t solve a brand’s problems straight out of the box. It all starts with the ultimate goal of improving the customer journey with personalization and relevant customer experiences.
Bruce Biegel Talks Identity
Industry identity expert Bruce Biegel of the Winterberry Group joins the podcast to answer all your burning questions.
A Single Customer View Can’t Wait
Melissa Metheny joins the podcast to share the importance of identity for retailers who are doubling down to serve customers in the wake of the pandemic.
Identity at the Intersection of Marketing and Advertising
Patrick Duggan, Senior Director of Partnerships at Acxiom, joins this first podcast to focus on the intersection of marketing and advertising, and the role that Identity is playing as the two disciplines converge.
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Four Keys to More Organic Marketing
Without third-party cookies, many adtech and martech companies are scrambling to reinvent their entire platforms or risk becoming irrelevant
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Where Should I Spend My Next Marketing Dollar
Every marketing dollar represents an opportunity to get your product or service into the hands of a consumer.