CREATE A WINNING IDENTITY STRATEGY
Learn more about Match Multiplier and how you can continue to thrive in a cookieless world.
Match Multiplier by Acxiom
Unlock the power of owned data and extend the reach of first-party audiences
After third-party cookies become a thing of the past, the scale and performance of customer acquisition and retention strategies will suffer if brands don’t have a way to leverage first-party data.
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For Brands
Match Multiplier is a native Snowflake application that allow brands to increase the reach of their owned data and facilitate data sharing within their own Snowflake environment – improving downstream match rates and gaining the scale necessary to achieve campaign goals.
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For Platforms and Publishers
Match Multiplier improves downstream matching of a brand’s owned data and provides a simple tool for connecting data directly with platforms and publishers. Discover how to unlock new opportunities for advertisers to use your media network and run campaigns at scale.
Key Benefits of the Offering
- Improved downstream matching of first-party data
- An intuitive, non-technical interface as part of the native app within Snowflake Marketplace
- Secure and compliant data connections directly with media platforms and publishers
- Data safety and security
