Marketing Transformation for Insurance
Deliver on customer experiences and gain more value from your martech investments
A Study of Martech Through
the Eyes of Senior Leaders
A new study commissioned by Acxiom sheds light on how insurance leaders are navigating a period of marketing transformation as they integrate their martech platforms to meet their customers’ rising expectations for delivering hyper-personalized experiences. Such high expectations include:
-
-
Privacy, Trust and Honesty in Brands
-
Real-Time Responses
-
High-Value Exchanges
Why a Unified Data Layer Approach is Needed
Because customers are expecting more from their insurance companies, insurance companies are looking to martech solution providers to empower them with full-service tools and actionable insights. But data shows there is a gap in the effectiveness of martech solutions and the value insurance companies believe they are receiving from them. The percentages you see below will only increase to show higher levels of satisfaction once you get the right data foundation in place.
Download the eBook Now
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
Connect with Our Experts
Enable Great Customer Experiences by Breaking Down Data Silos and Solve for a Complete Customer View
By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.
