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Multiply Reach and Brand Awareness for CPG, Durables and Fast-Moving Goods

Multiply Reach and Brand Awareness for CPG, Durables and Fast-Moving Goods

Omnichannel Shopper Reach & Acquisition

We offer a variety of marketing solutions that help manufacturers reach category buyers, affinity and in-market audiences to build brand equity, drive in-store demand and digital shelf recognition, boost DTC deliveries and more.

Programmatic Match Multiplier

With the ‘cookiepocalypse’ – or deprecation of third-party cookies – effective from 2024 and restricted access to mobile IDs, brands face a major shift in how they understand, connect and engage with customers in the digital ecosystem due to declining audience match rates.

Acxiom’s Match Multiplier is an automated, repeatable, outbound service that occurs with each push of an audience from the first-party graph that your brand wants to reach programmatically. Acxiom’s Match Multiplier not only leverages traditional on-boarders but also uses PII for programmatic on-boarding as first closed operator of The Trade Desk’s UID 2.0 as well as Acxiom’s Intelligence Hub clean rooms.

The result? A boost of media partner match rates by up to 57%. Apart from giving you confidence that you are reaching your buyers, you can also extend reach to the customer’s household and push directly to platforms of your choice.

Mobile Prospecting and Acquisition

In many categories the majority of digital orders are now made on a mobile device so it makes sense to use mobile to drive loyalty and to coordinate delivery/click-and-collect services. Axiom’s Mobile Marketing solution empowers brands to go beyond these existing customer applications and create trusted, personal connections with prospects and customers at each stage of their journey. Manufacturer brands can drive acquisitions and app downloads, repeat purchases, increase loyalty and engagement with relevant messaging across all mobile channels. Brands can ultimately unify these experiences and scale them across their campaigns.

Mobile Marketing by Acxiom helps brands unlock additional channels within the mobile space (SMS, MMS, In-App Messaging and Wallet Adoption) and empowers them to deliver on their marketing goals. Deliver consistency in your customers' shopping experience by offering special offers/incentives through QR codes and your brand’s mobile wallet, enabling them to seamlessly shop in-store and online.

UNLOCK MOBILE OR
BETTER ENGAGEMENT
Adding SMS/MMS to the overall channel mix further tailors the
engagement journey
DRIVE ACQUISITIONSConvert prospects who self-subscribe into mobile marketing programs and by engaging prospects normally reached through other channels
INCREASE BRAND LOYALTYMaximize lifetime customer value by engaging in these additional and unique personal touchpoints.
IMPROVE SALESPersonalize e-commerce mobile offers based on previous buying behaviors, intent, and location.
DELIVER HIGH-VALUE
CONTENT
Leverage attributes such as behaviors, location, and sentiment to deliver timely
and relevant messages.

Email Prospecting

Email is the No. 1 communication channel with almost 99% of the online population checking their email at least once a day. It has the added benefit of being measurable in real-time through open, click-through and conversion rates, enabling campaign optimization.

Our eProspecting solution is a full-service, quick and cost-effective way to build awareness and engage with shoppers that your brand does not have a relationship with or for whom you do not currently have an opt-in email address.

We’ve built a universe of more than 300 million reachable people matched with active, deliverable email addresses, de-duplicated using our Acxiom InfoBase® universe of US adults. Because it all starts with an InfoBase-informed audience, we can easily integrate all marketing channels including direct mail, search, display or social media to optimize the campaign mix and manage omnichannel frequency.

Direct Mail Prospecting

Most CPG, Durables and Fast-Moving Goods brands struggle to obtain a 360° view of their customers due intermediaries like retailers historically controlling much of the customer relationship. Luckily this is changing rapidly with digital channels enabling direct-to-consumer commerce and the ability to recognize customers in manufacturer flagship and other stores via modernized POS systems, that enable the conversion of transactions into people.

Brands look to identify their shoppers' postal address when the only PII available is the customer’s name from a credit / debit card transaction. This allows brands to recognize shoppers by populating missing customer contact information.

  • Get a x3.5 higher conversion and ROAS
  • Join disparate records in CRM / Marketing database
  • Retain customers with relevant messaging across multiple channels
  • Implement customer loyalty / reward programs

Real-time Decisioning & Optimization

Acxiom provides first-party, real-time services to serve as an extension of your brand – not a middle layer between you and your customer or the publishers. The real-time services deliver the insights and speed you need to break through the clutter, build brand awareness and grow brand equity.

The suite of rAPID Services from Real Identity includes a first-party tag, data repository and API. They are combined with turnkey management of components to achieve optimal outcomes for your brand. These real-time capabilities deliver decisions in less than 10 milliseconds, empowering platforms with the information (and precious time) they need to deliver customized, relevant, and engaging messages to build awareness in real-time.

These real-time data and insights services fuel your Customer Data Platform (CDP) taking personalization to the next level. It can also be packaged with next-generation dynamic creative optimization (DCO) to create hyper-relevant ad variants based on location, device, demographics, behavior, attitudes, Personicx® segment, etc.

Brand Awareness Lift Measurement

Data volunteered through shopper surveys and other applications can deliver high-level strategic insights but often don't scale well due to sample size limitations.

Brands collaborating with Acxiom can significantly enhance the utility of this zero-party data by matching survey respondents to the 260 million individuals in InfoBase to:

  • Append Infobase and Acxiom partner data elements for richer insights
  • Leverage the survey as a seed for lookalike modeling and scaling up audiences
  • Score the enriched first-party graph with these new classifications
  • Activate these new high value audiences across digital and offline channels