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A new study commissioned by Acxiom sheds light on how insurance leaders are navigating a period of marketing transformation as they integrate their martech platforms to meet their customers’ rising expectations for delivering hyper-personalized experiences. Such high expectations include:
How martech expansion is creating integration challenges
The gaps between the effectiveness of solutions and value for price
Why a unified data layer approach is a viable solution
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.
Because customers are expecting more from their insurance companies, insurance companies are looking to martech solution providers to empower them with full-service tools and actionable insights. But data shows there is a gap in the effectiveness of martech solutions and the value insurance companies believe they are receiving from them. The percentages you see below will only increase to show higher levels of satisfaction once you get the right data foundation in place.
Principal Insurance Industry Analyst for P&C, Life and Health at Acxiom
Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space as well as making sure Acxiom has solution sets to meet the changing market needs.Enable Great Customer Experiences by Breaking Down Data Silos and Solve for a Complete Customer View.
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