Marketing Transformation for Insurance
Deliver on customer experiences and gain more value from your martech investments
Watch VideoA Study of Martech Through
the Eyes of Senior Leaders
A new study commissioned by Acxiom sheds light on how insurance leaders are navigating a period of marketing transformation as they integrate their martech platforms to meet their customers’ rising expectations for delivering hyper-personalized experiences. Such high expectations include:
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![A Seamless and Connected Journey]()
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![Privacy, Trust and Honesty in Brands]()
Privacy, Trust and Honesty in Brands
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![Real-Time Responses]()
Real-Time Responses
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![High-Value Exchanges]()
High-Value Exchanges
Why a Unified Data Layer Approach is Needed
Because customers are expecting more from their insurance companies, insurance companies are looking to martech solution providers to empower them with full-service tools and actionable insights. But data shows there is a gap in the effectiveness of martech solutions and the value insurance companies believe they are receiving from them. The percentages you see below will only increase to show higher levels of satisfaction once you get the right data foundation in place.
Connect with Our Experts
![Clark Wooten]()
Clark Wooten
Managing Director, Insurance & Healthcare IndustriesClark Wooten serves as Industry Managing Director for the insurance and healthcare industries at Acxiom. He is responsible for client relationship management and service delivery for Acxiom’s valued insurance clients.
Read Full BioLinkedIn![Karen Imbrogno]()
Karen Imbrogno
Principal Insurance Industry Analyst for P&C, Life and Health at AcxiomKaren assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space as well as making sure Acxiom has solution sets to meet the changing market needs.
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