Privacy, Trust and Honesty in Brands
Why a Unified Data Layer Approach is Needed
Because customers are expecting more from their insurance companies, insurance companies are looking to martech solution providers to empower them with full-service tools and actionable insights. But data shows there is a gap in the effectiveness of martech solutions and the value insurance companies believe they are receiving from them. The percentages you see below will only increase to show higher levels of satisfaction once you get the right data foundation in place.
Managing Director, Insurance & Healthcare Industries
Clark Wooten serves as Industry Managing Director for the insurance and healthcare industries at Acxiom. He is responsible for client relationship management and service delivery for Acxiom’s valued insurance clients.
Principal Insurance Industry Analyst for P&C, Life and Health at Acxiom
Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space as well as making sure Acxiom has solution sets to meet the changing market needs.