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Marketing Transformation for Insurance

Deliver on customer experiences and gain more value from your martech investments

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Marketing Transformation for Insurance

A Study of Martech Through
the Eyes of Senior Leaders

A new study commissioned by Acxiom sheds light on how insurance leaders are navigating a period of marketing transformation as they integrate their martech platforms to meet their customers’ rising expectations for delivering hyper-personalized experiences. Such high expectations include:

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  • How martech expansion is creating integration challenges

  • The gaps between the effectiveness of solutions and value for price

  • Why a unified data layer approach is a viable solution

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  • A Seamless and Connected Journey

  • Privacy, Trust and Honesty in Brands

  • Real-Time Responses

  • High-Value Exchanges

Why a Unified Data Layer Approach is Needed

Because customers are expecting more from their insurance companies, insurance companies are looking to martech solution providers to empower them with full-service tools and actionable insights. But data shows there is a gap in the effectiveness of martech solutions and the value insurance companies believe they are receiving from them. The percentages you see below will only increase to show higher levels of satisfaction once you get the right data foundation in place.

  • Marketing Transformation Insurance Marketing Transformation Insurance

Connect with Our Experts

  • Clark Wooten

    Clark Wooten

    Managing Director, Insurance & Healthcare Industries

    Clark Wooten serves as Industry Managing Director for the insurance and healthcare industries at Acxiom. He is responsible for client relationship management and service delivery for Acxiom’s valued insurance clients.

  • Karen Imbrogno

    Karen Imbrogno

    Principal Insurance Industry Analyst for P&C, Life and Health at Acxiom

    Karen assists carriers in building strategies to meet the changing market needs of their prospects and customers. This requires a continuous and deep understanding of the insurance space as well as making sure Acxiom has solution sets to meet the changing market needs.

Enable Great Customer Experiences by Breaking Down Data Silos and Solve for a Complete Customer View.

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