
Arun Kumar
Chief Data and Technology Officer
Interpublic Group
“IPG’s Marketing Intelligence Engine solves for many of the challenges the modern CMO is facing today. The platform helps brands manage all the data, marketing software, and ad tech services required for growth – and do so in a changing regulatory landscape – by bringing together all these complex capabilities into one comprehensive offering. Brands on MIE create and activate intelligence to deliver marketing so relevant, customers feel respected rather than sold to. The results demonstrate clearly that MIE makes ad spend more efficient and marketing more powerful.
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