skip to main content

Acxiom - Part of IPG’s
Marketing Intelligence Engine

Brands Grow with People

For brands large or small, those who treat their customers best are those that grow the most.

For brands partnering with Acxiom, this means access to connected suite of adtech data and tech to power more effective media, creative and marketing overall.

Acxiom - Part of IPG’s Marketing Intelligence Engine

Arun Kumar

Chief Data and Technology Officer

Interpublic Group

IPG’s Marketing Intelligence Engine solves for many of the challenges the modern CMO is facing today. The platform helps brands manage all the data, marketing software, and ad tech services required for growth – and do so in a changing regulatory landscape – by bringing together all these complex capabilities into one comprehensive offering. Brands on MIE create and activate intelligence to deliver marketing so relevant, customers feel respected rather than sold to. The results demonstrate clearly that MIE makes ad spend more efficient and marketing more powerful.

Connecting insights that drive infinite growth possibilities, globally, across:

  • Data

    Data

  • Creative

    Creative

  • Identity

    Identity

  • Brand safety

    Brand safety

  • Media

    Media

  • DE&I

    DE&I

For more information, visit www.WeAreMIE.com

By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.