Oversees European operations and strategy
London – June 10, 2014 — Acxiom, an enterprise data, analytics and software as a service company, today announces further strengthening of its European business with the appointment of Ian James, Starcom MediaVest Group (SMG) Chief Digital Officer EMEA and Dynamic Markets, as European Managing Director.
In this role, James will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for all of Acxiom’s European operations including the roll-out of its unique Audience Operating System™ (AOS™) to the region. James brings to Acxiom a wealth of digital marketing experience, which will be vital to Acxiom’s success as the company increases focus on bringing together the digital and offline data worlds.
Nada Stirratt, Global Chief Revenue Officer, Acxiom said: “Ian’s appointment marks a significant step in developing Acxiom’s proposition across Europe as we look to cement and expand our offering around the world. His vast experience in leading and developing digital strategies for some of the world’s most recognizable brands will be instrumental to our growth and to ensuring we continue to deliver an exemplary level of innovation and service to our clients.”
“Starcom MediaVest and Acxiom both share a mutual vision for using data to help connect brands and consumers, something we’ve made real through our joint agreement around Audience Operating System (AOS) last year. We think alike and work well together so it’s a real pleasure to welcome Ian to the Acxiom team from such a trusted and strategic partner.”
James added: “This is fantastic opportunity in one of the most exciting areas of the digital marketplace. I’ve had an amazing time at Starcom MediaVest Group – we have achieved significant growth and transformation over the past four years and I leave the business as the clear industry leader in terms of digital capabilities. My new role offers a great opportunity to continue that digital transformation at Acxiom.”
At SMG James oversaw client accounts including P&G, Samsung and Heineken. His previous roles include Global Head of Digital at Bacardi, Vice President Aegis Media Global and Group Strategy Director and Managing Director at Chrysalis Mobile.
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.