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Acxiom Launches Facebook Partner Categories in Japan

Marketers can integrate Acxiom’s offline consumer behavior data and lifestyle attribute datasets into Facebook campaigns targeting Japanese consumers

LITTLE ROCK, Ark., Dec. 1, 2016 /PRNewswire/ — Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced that it has launched Facebook Partner Categories in Japan. Marketers using Facebook’s targeted advertising solution to reach Japanese consumers can now integrate Acxiom’s offline consumer behavior data and lifestyle attribute datasets into their campaigns.

This solution is accessible from Facebook’s Power Editor advertising tool. Partner Categories complement Facebook’s targeting based on native user profiles and online behavior data. Using offline consumer behavior from Acxiom’s data, marketers can target beyond Facebook behavior and demographic information to reach audiences in Japan with more relevant, effective ads.

In an evaluation test conducted prior to the launch of Partner Categories in Japan, a large real estate services provider integrated Acxiom data into its campaign and recorded a 17 percent increase in ad recall lift compared to a control group. In addition, share of mind among users in Acxiom’s audience segment was greater than in the control group, indicating that this solution is more effective at reaching prospects.

Acxiom joined the Facebook Marketing Partners program in February 2015 as a Partner Categories audience data provider and has expanded to Australia, France, Germany, the U.S. and the U.K. With its latest launch in Japan, Acxiom is Facebook’s largest audience data partner by country coverage. Acxiom will continue to contribute to data-driven marketing in Japan and position marketers to succeed by providing the data foundation and deep insights from its long history in this market.

About Acxiom
Acxiom is a technology and services company that provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and the ethical use of data for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information about Acxiom, visit

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