Linking Acxiom Advertiser Transaction Data with Pinterest Campaign Exposures Enables Robust Closed-Loop Measurement and Reporting
CONWAY, Ark., June 14, 2017—Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a partnership with Pinterest, an app for discovering ideas, which enables advertisers to measure the impact of Pinterest campaigns on in-store and online sales. Using the power of Acxiom’s privacy safe haven solution for matching retailer transaction data with Pinterest campaign insights, the collaboration enables closed-loop measurement that allows marketers to quantify the impact of their spend.
The partnership gives advertisers a better understanding of their campaign’s effectiveness through Acxiom-generated lift reports, which maintain objectivity and ensure privacy compliance.
Pinterest counts millennials, parents, and other influential demographic groups among its 175 million monthly users around the world, many of whom count on the platform to help them shop (some even looking at saved Pinterest content while in stores) and learn new things. While 68 percent of U.S. women ages 22-54 use the platform1, 40 percent of new users are men2.
“Acxiom is able to connect data from digital and offline channels to better reach customers and allow advertisers to become more relevant to their target audiences globally,” stated Anne Doherty, senior vice president of sales, Audience Solutions, at Acxiom. “We’re ecstatic to join forces with Pinterest and provide compelling, data-driven insights for marketers to measure the effectiveness of their advertising.”
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 48 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit Acxiom.com.
1 Source: comScore November 2016 – January 2017 avg
2 Source: Pinterest internal data, 2016