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Acxiom Rated No. 1 In Customer Satisfaction For IT Outsourcing

Survey based on customer ratings Of over 1,000 service providers

LITTLE ROCK, Ark. – Jan. 18, 2011 – Acxiom® Corporation (Nasdaq: ACXM), a global leader in marketing services and technology, has been ranked as the No. 1 company in customer satisfaction by the 2010 Black Book of Outsourcing, the leading independent benchmark for customer satisfaction, and the only survey based solely on customer feedback.

Acxiom achieved the No. 1 spot in all nine categories measured, including requirements awareness, shared goals, financial benefits, risk mitigation, partnership approach, problem resolution, corporate reputation, skills and resources, and future orientation.

The top honor as the leading information technology outsourcer (ITO) comes on the heels of an October Black Book survey that placed Acxiom’s ITO services in the top 1 percent from over 2,700 global outsourcing service providers evaluated.

“Acxiom has been a trusted and valued partner for over a decade, said Malcolm McRoberts, chief information and technology officer, Deluxe Corporation. “They are not only able to understand our business and technology needs, but their excellence in service is unsurpassed. We view them as a key resource as Deluxe continues with the success of its transformation.”

“Having our clients confirm the depth and quality of Acxiom’s services is the ultimate endorsement,” said Acxiom CEO John Meyer. “Data volumes are growing exponentially and placing tremendous demands on technology. Acxiom’s prowess in transforming legacy systems into less complex, more agile, and cost-efficient operations combined with our data optimization competencies enable clients to deliver greater financial value to their organizations.”

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable infrastructure management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

About Black Book of Outsourcing

Now owned by the Datamonitor Group, The Black Book of Outsourcing (http://www.theblackbookofoutsourcing.com/ ) is the leading independent benchmark for customer satisfaction with outsourcing.

The 2010 Black Book of Outsourcing survey is specifically designed to capture customer satisfaction ratings from users of outsourced services across the globe. Findings from the annual survey are presented in reports that investigate outsourcing markets by industry, geography and service domain. In addition to rankings of how individual vendors perform, reports typically contain analysis of the customer experience, market trends and advice on how to realize desired outcomes.