New Partnership Layers Real-Time Social Data Actionable and Provides Pre-Optimized Audiences for True People-Based Marketing
CONWAY, Ark., May 3, 2017—Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a new partnership with ShareThis, the pioneer in sharing intelligence that transforms real-time consumer insights into high-value results. The partnership will enable brands to better target highly interested consumers at the right time via the right channel. Brands and publishers can now convert and scale online interests to modeled offline consumer marketing behavior to drive measurable results, via the Acxiom Audience Cloud™.
This Data-as-a-Service (DaaS) collaboration leverages Acxiom’s premium publisher, adtech, agency, and marketer relationships and provides access to ShareThis’ extensive, global real-time digital data set for improved targeting and analytics.
“Our partnership with ShareThis transforms real-time data insights from shared online engagements into actionable moments to influence consumer behavior,” stated Anne Doherty, SVP Sales, Audience Solutions division at Acxiom. “The size and scale of ShareThis’ sharing intelligence, coupled with Acxiom’s expansive InfoBase consumer intelligence offering, creates an unparalleled value proposition for marketers and their agencies, and ensures consumers receive marketing messages aligned with their interests.”
Acxiom helps brands create the best audiences for their campaigns and engage consumers with relevant offers through integrated solutions for privacy-compliant identity resolution, segmentation, media buying, analytics and more. ShareThis builds real-time audiences using proprietary interest and intent data collected across a global network of more than 3 million global publisher domains. By leveraging ShareThis’ rich sharing and social interest data to enhance and supplement Acxiom’s premier global consumer database, marketers can optimize data-driven digital marketing campaigns and enhance program effectiveness with advanced analytics. Additionally, platform partners can take advantage of resulting opportunities to generate incremental audiences for targeting and analytics offerings.
“The combined capabilities of both Acxiom and ShareThis solutions delivers a win-win for our clients, who can now tap insights gleaned from consumers’ online searches, page views, clicks and shares to model and scale programs for a larger offline audience,” noted Kurt Abrahamson, CEO, ShareThis. “We are excited about this new partnership as it activates the deep data insights for brands to create an improved picture of consumers for analytics, personalization, and targeting.
As a result of this collaboration, clients of Acxiom and ShareThis are now better equipped than ever before to reach consumers at scale wherever they are, with integrated programs that span the digital marketing ecosystem.
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit Acxiom.com.
Share This, the Sharing Intelligence Company, has been collecting and synthesizing social share data since 2007. ShareThis is the trusted pioneer of sharing data that spans the social platform walled gardens, transforming authentic human sharing behavior into actionable data outputs at scale for marketers, brands, and publishers. Privately held, ShareThis is based in Palo Alto, CA. To learn more visit http://www.sharethis.com
Alison Flood, Havas Formula for Acxiom