Partnership Now Brings Fortune 500-Caliber Marketing Capabilities to 1,300 ACCE Members and 1.3M Small-to-Medium Businesses
August 11, 2015 09:00 AM Eastern Daylight Time – LITTLE ROCK, Ark.-MyAcxiomPartner.com™, a business division of Acxiom® (NASDAQ: ACXM), and an easy-to-use self-service portal for small-to-medium business owners and marketers to build and launch targeted, multichannel advertising campaigns, has inked an exclusive agreement with the Association of Chamber of Commerce Executives (ACCE). The partnership will bring marketing capabilities, previously available only to Fortune 500 companies, directly to ACCE’s members and small-to-medium business owners throughout the U.S.
As part of the relationship, 1,300 ACCE members and 1.3 million small-to-medium businesses will have access to precise data to target local consumers who are most inclined to buy certain products and services. Additionally, through MyAcxiomPartner.com, members and users will gain access to thousands of pre-built models to build targeted mailing lists, phone lists or digital campaigns, and have the ability to execute multichannel mobile and social campaigns with the publisher of their choice.
“We’ve already seen some of our member chambers successfully applying this capability across numerous industries and driving non-dues revenue for their organizations as a result,” said Chris Mead, senior vice president, ACCE. “Given the value MyAcxiomPartner.com provides, we also have allocated resources to support small business owners through their local chambers, so that they can better understand how to leverage the site and its capabilities. We’re looking forward to bringing the same growth opportunities to small-to-medium business across the U.S.”
Jeff Standridge, vice president and head of Acxiom’s small and medium business strategy, said, “MyAcxiomPartner.com was created with the goal of combining the power of Acxiom’s enterprise marketing engine with the ease and flexibility of a self-service portal to help small-to-medium businesses increase and drive sales. Business owners throughout the U.S. have seen exponential growth through MyAcxiomPartner.com, and we are delighted to play a part in their success.”
Established in 1914, ACCE is an association of 7,000 leaders from 1,300 chambers of commerce, including 93 of the top 100 U.S. metro areas. The combined membership of ACCE chambers exceeds 1.2 million businesses. Chamber leaders look to ACCE for best practices, networks and new ideas that will help them advance the interests of their communities. ACCE recommends successful programs and strategies, and identifies trends, partners and business models that show promise. For more information, visit www.acce.org.
MyAcxiomPartner is an easy-to-use site powered by Acxiom where businesses of any size may conveniently order marketing services that help them find new customers faster, save money, and improve direct marketing ROI.
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.
Ines Gutzmer, 404-434-0237