Acxiom’s Omnichannel Integration Solution to Provide a Complete Suite of Data, Onboarding and Marketing Services for Superior Customer Experiences
CONWAY, Ark.–(BUSINESS WIRE)– Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a partnership with Embrace Home Loans (Embrace), one of the nation’s leading and fastest-growing full-service direct mortgage lenders. Hyper-focused on its customers, Embrace will leverage Acxiom’s end-to-end data-driven ecosystem to boost the effectiveness of its marketing programs as it establishes itself as the leading distributor of mortgages in the U.S. As an Omnichannel Integrator, Acxiom has tailored a fully integrated solution that brings together data, strategy and advanced analytics, enabling Embrace to have a singular view of customers and prospects across digital and offline channels.
“Embrace Home Loans is among a growing number of innovative brands to recognize that the changing landscape requires a novel approach to integrating digital and offline marketing programs to truly move the needle, and we’re honored to support Embrace’s marketing evolution,” said Dennis Self, President and General Manager, Marketing Services at Acxiom. “Embrace has established itself as a trusted, customer-centric company, and we’re excited to collaborate with the Embrace team, ensuring consumers receive the information they need, when they need it, with a complete people-based, omnichannel solution.”
In an effort to better understand its customers and enhance their experience across communication touchpoints, Embrace tapped Acxiom to support its transformation from strictly offline marketing to an increasingly digital, omnichannel approach. Embrace required a solution that would demonstrate immediate impact and enable the company to reach a qualified audience and assess the effectiveness of its digital and television marketing investments. Acxiom’s “Open Garden” environment was particularly attractive to Embrace, as it allows the brand to integrate a wide variety of solutions and select a multitude of partners that best meet its needs now and in the future.
“As we’ve been observing customer purchasing habits, it has become evident that we needed to evolve our marketing strategy to meet the omnichannel behavior of today’s consumer,” said Anthony Branda, Chief Data and Analytics Officer at Embrace. “Acxiom not only has deep expertise in connecting data for seamless, people-based marketing, but it is a trusted leader in data protection and consumer privacy. As a customer-first company, it’s essential that our partners display the same level of transparency our customers have come to expect.”
To address Embrace’s specific needs and help the company improve its customer acquisition efforts through new and additional channels, Acxiom provides omnichannel integration services, data environments for prospects and customers, onboarding for digital targeting, and measurement and analytics services. Acxiom’s integrated approach enables Embrace to incorporate third-party solutions that best meet its needs, which is critical to success in year one. The multifaceted, omnichannel integration solution will allow Embrace to gain valuable insights on customer and prospect behavior and preferences, create an omnichannel view of the consumer, and onboard that data for people-based marketing initiatives across digital channels in a privacy-compliant environment.
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 48 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit Acxiom.com.
About Embrace Home Loans
Founded in 1983, Embrace Home Loans is a direct lender for Fannie Mae and Freddie Mac, approved by FHA and VA, and an issuer for Ginnie Mae. Embrace Home Loans has remained a prominent leader in the industry, having helped hundreds of thousands of individuals and their families purchase new homes, lower their monthly payments and consolidate high-interest debt since its inception. With 80+ offices and licensed in 46 states and D.C., Embrace has been recognized seven times as one of the Best Medium-sized Companies to Work for in America by Fortune and four times as one of the Fastest Growing Companies in America by Inc. The company has also been recognized eleven times as one of the Best Places to Work in Rhode Island and as the Most Community Involved Company in Rhode Island by Providence Business News. For more information, please visit www.embracehomeloans.com.