Ben Berliner

Product Analyst

Ben Berliner is a member of the Real Identity team for Acxiom, currently primarily focusing on rTAG enablement and optimization. Ben comes from an ad tech background, having studied and analyzed data in-depth from both the publisher-facing and advertiser-facing sides of the industry.

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Content from Ben Berliner

First-Party Data Moves to the Front Seat

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Scott’s Miracle-Gro Achieves 11x Campaign Lift using InfoBase-Powered Audience Modeling

Heathrow's Digital Transformation

Acxiom provides up to 75% savings on new client acquisition for Upwork

Resources hub

Winterberry Group research finds marketing analytics and data infrastructure spend to reach $32BB

What Every C-Suite Executive Needs to Know About Data Clean Rooms

Ben Berliner

Product Analyst

Content from Ben Berliner

First-Party Data Moves to the Front Seat