Linda Harrison
Senior Consultant
Linda Harrison is a Senior Digital Data Strategist for Acxiom and often goes by the title DataGuru. Her responsibilities include the ethical and appropriate use of third-party data and best practices for effective digital campaigns across all publishers and platforms. Linda also oversees an RFP and digital hotline for recommendations and strategy for targeting using Acxiom and partners’ third-party data.
Connect on LinkedInContent from Linda Harrison
Subscription Purchasing Model Here to Stay Long After Pandemic
Making Scents of it All
Celebrating Women
Learn how to create a vision for marketing success
Podcast: The Many Facets of Advanced TV
People-based audiences the key to successful connections
Acxiom Audience Solutions Improve Marketing in Trying Times
Podcast: 2020 Wrap Up – Making Every Dollar Count
Podcast: Uncovering the Value of Data in the Cloud
Podcast: Navigating the Globe with Acxiom Insights
Podcast: New Ways to Connect to Audiences
Fashion Trends During a Pandemic
Redirecting ad spend due to Facebook boycott
Podcast: Hot, New Audiences with Big Opportunities
Interpreting Customer Signals Creates Better Experiences
That’s a keeper: how fishing and online marketing are related
Podcast: Let’s Talk CCPA
Gauging risk tolerance: how to market effectively during a pandemic
Learn how to capture displaced sports-on-TV fans
Podcast: A World Without Sports
Is All Really Fair in Love and Politics?
The More Things Change
Podcast: Digital Perspectives from the Front Line
Podcast: What’s New in 2020 for Acxiom Audiences?
PODCAST: 2020 Vision for Seasonal Audiences from Acxiom
New and Relevant Ways to Reach Consumers
What’s a Partner Audience?
The Data Round Up
Pet-Perfect Promotions
Create Campaigns That Are the Cat’s Meow
The Marriage of Digital and Traditional Marketing
The “Magic” of Segmenting Audiences for Success
3 Secrets to Building a High-Value Audience
It’s All About the Who