Linda Harrison
Senior Consultant
Linda Harrison is a Senior Digital Data Strategist for Acxiom and often goes by the title DataGuru. Her responsibilities include the ethical and appropriate use of third-party data and best practices for effective digital campaigns across all publishers and platforms. Linda also oversees an RFP and digital hotline for recommendations and strategy for targeting using Acxiom and partners’ third-party data.
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Subscriptions – Autos Join the Fun
Analysis Paralysis
Three Pitfalls of Personalized Marketing
Subscription Purchasing Model Here to Stay Long After Pandemic
Making Scents of it All
Celebrating Women
Learn how to create a vision for marketing success
People-based audiences the key to successful connections
Acxiom Audience Solutions Improve Marketing in Trying Times
Fashion Trends During a Pandemic
Redirecting ad spend due to Facebook boycott
Interpreting Customer Signals Creates Better Experiences
That’s a keeper: how fishing and online marketing are related
Gauging risk tolerance: how to market effectively during a pandemic
Learn how to capture displaced sports-on-TV fans
Is All Really Fair in Love and Politics?
The More Things Change
Create Campaigns That Are the Cat’s Meow
It’s All About the Who