Melanie Gerik

Industry Partner, Retail & Consumer Goods

Melanie Gerik is the industry partner for the retail and consumer goods industries at Acxiom. She leads a team of client partners, managing and growing relationships with Acxiom clients. Her client-first mindset ensures tight alignment to clients’ objectives. Melanie has a strategic and thoughtful approach to solving complex marketing and business challenges. With an intense focus on delivering true business value and high client satisfaction, she is known for driving the right conversations and actions within and between teams to uncover ideas and then turn those ideas into visions and those visions into realities.

Prior to joining Acxiom in June 2023, Melanie spent 25 years at Epsilon and Publicis Groupe in leadership roles on large and complex intra-agency teams. By uniting multiple functions – including account management, creative, strategy, data, analytics, martech, media, production, and business development – she serves as an extension of the client team and has consistently exceeded annual business plan goals. Her relentless drive to help clients succeed has led to client relationships that average more than 20 years.

Melanie earned a bachelor’s degree in marketing from the University of Texas at Austin, and lives outside Dallas with her husband and two sons.

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