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Michele Fitzpatrick

Michele Fitzpatrick

Vice President - Strategy, Retail and Consumer Brands

As Vice President of Strategy, Retail and Consumer Brands, Michele is focused on helping Acxiom’s major retail and consumer brands better understand and connect effectively with consumers throughout their buyer journey and across the customer lifecycle utilizing data-enabled digital and traditional channels.


Michele is passionate about helping consumer brands connect with consumers in ways that matter to them, and which deliver value to the brand. This requires gaining unique insights into the hearts, minds and behaviors of real people, then determining how, when, what, and most importantly, why they need something.

Prior to joining Acxiom, Michele held senior level CX consulting and CRM marketing strategy roles at MRM//McCann and Harte Hanks serving clients in retail, consumer brands, automotive, financial services, pharma/healthcare, agriculture and associations.


Michele has worked with clients such as Best Buy, Sony Electronics, Comcast, L’Oréal, Electrolux, Ciba Vision, Luxottica, BASF and AARP to strategically leverage data, analytics and marketing technologies to enable and optimize effective omnichannel customer experiences.


Michele earned her bachelor’s degree in Journalism and Marketing from West Virginia University. She and her family live in the Philadelphia area and are avid Eagles fans. Michele spends much of her non-work time contributing her time and talents to non-profit groups within in her local community.

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