Tate serves as Chief Client Officer at Acxiom. Serving more than half of the Fortune 100 companies, the hallmark of Tate’s client-centric teams is engaging with brands in noticeably strategic and creative ways to help meet their business and marketing goals.
As part of the executive team, Tate manages a portfolio of globally recognizable brands and drives customer satisfaction by leveraging Acxiom’s solutions and capabilities to solve top client problems. Additionally, he oversees the creation and execution of global go-to-market strategies for the verticals he serves.
The hallmark of Tate’s client-centric teams is engaging with accounts in noticeably strategic and creative means to fuel their business and marketing operations. As a result of this approach, throughout his time at Acxiom, Tate and his teams have consistently met or exceeded their annual business plans.
Prior to his current role, Tate served as President of Financial Services at Acxiom. Before assuming direct client management responsibilities, Tate worked on several strategy projects for Acxiom, including solution design concepts for unifying digital and offline data, a foundation element powering Acxiom’s financial services practice solution portfolio, and program management for some of Acxiom’s most complex client projects.
Prior to joining Acxiom in 2004, Tate was a Manager for Accenture’s Financial Services practice. During this time, Tate worked on some of the largest and most complex industry mergers, as well as strategic projects for the Federal Reserve Bank.
Tate holds a bachelor’s degree in financial management from the University of Arkansas. He and his wife Aimee and their children reside in Little Rock, Arkansas.