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Rob Petit

Rob Petit

Industry Strategist - Media, Telco, and Tech

Rob Petit is an industry strategist at Acxiom, working closely with strategic clients  in the communications, media and technology industries.  Rob helps companies acquire, retain and grow a more profitable customer base by leveraging customer insights to optimize marketing communications, driving higher customer value, engagement and loyalty.  

Prior to joining Acxiom, Rob held senior marketing positions at IBM, Allant, Sears Holdings, Sprint Nextel and AT&T, where he drove better business results, improved ROI and increased marketing effectiveness.  Rob earned his masters in business administration  from DePaul University and his undergraduate degree from Northern Illinois University.

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